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    如何成为招聘营销人员?How to Become a Recruitment Marketer 对招聘营销和雇主品牌有兴趣,但不知道如何推动你在这个方向上的职业生涯?不要再看!我们采访了三位专业人士,他们成功创造了明亮的招聘营销职业,以了解他们如何登上他们的第一场演出,以及你如何也能成功。 由 Kaitlyn Holbein 撰写 以下是我们的受访者以及他们成为招聘营销人员的三大秘诀: Lane Sutton是RallyRM导师和招聘营销超级巨星。Lane 于2015年在Sprinklr发现了招聘营销。今天,Lane 在完成学位的同时支持迪士尼的招聘营销计划。Lane负责内容策划,战略以及人才市场调查。Lane也是一位备受追捧并备受推崇的演讲者,他在众多的营销和人才招聘会议上分享了他的见解。 提示#1 - 营销人员,马上进入! Lane的职业生涯最初始于市场营销。他的第一次实习是在HubSpot,在那里Lane提高了他的社交精明度。在Sprinklr,该团队热衷于让Lane将他的社交媒体营销技巧应用于他们的招聘需求。 “我起初对此犹豫不决,”莱恩承认道。“我不知道关于人力资源的事情。然而,我决定跳进去,很快就被抓住了。招聘营销基本上都是将你已经知道的营销策略和策略应用于候选人而不是客户。如果你来自营销背景,转型并不难。“ 提示#2 - 开始联网 “接触已经在太空工作的人,”Lane建议道。“许多人愿意和你谈谈他们的角色,职业生涯和他们工作的公司。您将获得有价值的信息并建立您的网络,这样人们就可以开始为您的团队未来的机会考虑您。“ 制定招聘营销链接并获得一些知情人士的一种方法是申请RallyRM导师计划。免费课程将希望培养其招聘营销技巧的人员与像Lane这样的导师进行匹配,他们帮助他人发展事业并自信地引导新策略。 提示#3 - 将招聘营销工作融入您当前的角色 Lane说:“越来越多的入门级招聘营销工作变得可用。“如果你的公司还没有人在做招聘营销,那么这是你的机会!开始接受项目建立一个案例在你的组织中发挥这样的角色。 “例如,如果您是招聘人员或招聘协调员,您可以询问您的经理是否可以尝试解决并改善特定的候选人体验问题。如果你在营销部门,你可以联系Talent Acquisition,看看你能否帮助他们改进他们的职业生涯内容战略。“ 莱恩说,能够显示领导力,从你的工作中获得的收获可能会导致创建你的梦想职位 - 或者至少它会帮助你建立可转移的经验,在申请招聘营销职位时可以给你一个优势另一个组织。 Delaney Rader是Vanguard的招聘营销专家,她负责管理招聘博客,定义战略,采购和创建精彩内容。Delaney在加入Vanguard之前出席了亚利桑那大学。在亚利桑那大学期间,Delaney曾担任校园娱乐部的营销助理,同时还在Vanguard的雇主品牌和招聘营销团队实习。 德莱尼的重要提示: 提示#1 - 您可能隐藏了招聘营销经验 考虑到她在Vanguard之前的日子,Delaney意识到她在成为招聘营销人员之前拥有招聘营销经验。 “在大学期间,我是商业联盟的一员,”Delaney解释道。“我帮助制作和发行传单,每年招聘新成员。我会鼓励任何想要在招聘营销中开始职业生涯的人去思考他们是否有经验可以为自己打开一扇门。“ 提示#2 - 与团队见面并挑选他们的大脑 “如果你为一个拥有完整的招聘营销团队的组织工作,或者甚至是一个管理招聘营销的人,看看你是否可以与他们见面,提出问题并开始学习。把自己放在他们的雷达上,让他们知道你对他们在做什么感兴趣。激情有很长的路要走,他们可能会想你下一次开放!“ 提示#3 - 发展你的技能,让你的脚在你身上 Delaney指出:“招聘营销人员需要的一些关键技能可以通过很多方式进行开发。“考虑如何提高你的沟通技巧,以及如何获得任何营销经验。如果你属于一个俱乐部或团队,你可以为他们管理社交饲料吗?你能帮助网站或自愿组织一个活动吗?这些都是非常棒的技能和丰富的经验,可以帮助您逐渐成长为理想的招聘营销人选。“ Ted Nehrbas是汤森路透的人才品牌营销专家。在他目前的职位上,特德执行了一系列战略,以吸引汤森路透品牌的人才,包括管理公司所有关注职业的社交媒体账户。在Thomson Reuters工作之前,Ted曾是SmashFly的招聘营销专家。他第一次真正进入招聘营销是在2015 年,一家名为Happie的创业公司成为招聘营销实习生。 特德的重要提示: 提示#1 - 招聘人员也可以成为招聘营销人员 有很多职业路径可以导致招聘营销。实践招聘经验也是非常好的。 “在Happie实习期间,我花时间积极招聘,”Ted解释道。“这种招聘经验为我后来的招聘营销职位提供了一些最有价值的见解。我学会了候选人如何思考,他们的痛点是什么以及如何在我的组织中出售它们。这些都是我今天工作的所有领域。“ 提示#2 - 继续发展自己的品牌和社交媒体 “接受Twitter,LinkedIn和Instagram,并开始积极主动,”Ted建议道。“你从0到300名追随者获得的技能与你在社交媒体营销中用于招聘的技能类型相同。 “我也建议你逐渐熟悉,如免费工具Canva [图形设计],Crowdfire [社会战略],和股票照片网站,如Picjumbo和Stockvault。这些工具将帮助您制作内容营销资产,如博客和社交帖子,这些对于招聘营销策略来说越来越有价值。内容营销吸引候选人并传达他们为什么应考虑加入贵公司。“ 提示#3 - 在申请工作时记住自己的候选人经历 “考虑激起你对公司兴趣的第一件事。注意那些让你对应用程序感到恼火的东西。如果你开始有意识地考虑自己的候选人经历,那么你会想出很多伟大的想法,你可以用它们来面试或为招聘营销角色定位。“ 底线是有很多方法可以获得经验并成为招聘营销人员!来自任何专业或学术背景的人都可以在招聘营销方面有出色表现,如果他们花时间在社交媒体和内容营销方面发展相关技能,与业内人士建立联系并寻找导师,并发展他们的个人品牌。 最后,感谢所有受访者的时间和提示!我们希望这种洞察力对您有所帮助,我们很高兴您正在考虑成为一名招聘营销人员。这是一个令人兴奋的新职业,我们拥有的人才越多,我们就越能够向前发展并积极影响人才招聘行业! 以上有AI自动翻译。HRTechChina倾情呈现。     Interested in Recruitment Marketing and Employer Branding, but not sure how to drive your career in that direction? Look no further! We interviewed three professionals who have successfully created bright Recruitment Marketing careers to find out how they landed their first gig and how you can too. Here are our interviewees and each of their top three tips to become a Recruitment Marketer: Lane Sutton is a RallyRM Mentor and a Recruitment Marketing superstar. Lane discovered Recruitment Marketing at Sprinklr in 2015. Today, Lane supports Recruitment Marketing initiatives for Disney while finishing his degree. Lane works on content planning, strategy, as well as talent market research. Lane’s also a sought-after and highly regarded speaker, who has shared his insights at numerous Marketing and Talent Acquisition conferences. Tip #1 – Marketers, jump right in! Lane’s career initially started out in Marketing. His first internship was with HubSpot, where Lane boosted his social savvy. At Sprinklr, the team was keen to have Lane apply his social media marketing skills to their recruitment needs. “I was hesitant about this at first,” admits Lane. “I didn’t know a thing about HR. However, I decided to jump in and caught on really quickly. Recruitment Marketing is basically all about applying the marketing tactics and strategies you already know to candidates instead of customers. If you come from a Marketing background, the transition isn’t hard.” Tip #2 – Start networking “Reach out to people already working in the space,” advises Lane. “Many will be willing to speak with you about their role, their career journey and the company they work for. You’ll get valuable info and build your network so people can start to think about you for future opportunities on their teams.” One way to make a Recruitment Marketing connection and gain some insider intel is to apply to the RallyRM Mentor Program. The free program matches people who want to develop their Recruitment Marketing skills with mentors like Lane, who help others to grow their careers and confidently lead new strategies. Tip #3 – Weave Recruitment Marketing work into your current role  “There are more and more entry level Recruitment Marketing jobs becoming available,” Lane says. “If your company doesn’t have someone doing Recruitment Marketing yet, this is your opportunity! Start taking on projects to build a case for developing a role like this at your organization. “For instance, if you’re a Recruiter or Recruitment Coordinator, you could ask your manager if you could try addressing and improving a particular candidate experience issue. If you’re in Marketing, you could connect with Talent Acquisition to see if you can help them improve their Careers content strategy.” Lane says being able to show leadership the takeaways from your work could lead to the creation of your dream role – or at the very least it will help you to build up transferable experience that can give you an advantage when applying for a Recruitment Marketing role at another organization. Delaney Rader is a Recruitment Marketing Specialist at Vanguard, where she manages the Careers blog by defining strategy, and sourcing and creating great content. Delaney attended the University of Arizona before joining Vanguard. During her time at the University of Arizona, Delaney worked as a Marketing Assistant for the Campus Recreation Department, while also interning with Vanguard’s Employer Brand & Recruitment Marketing team. Delaney’s top tips: Tip #1 – You might have hidden Recruitment Marketing experience Reflecting back on her pre-Vanguard days, Delaney realizes that she had Recruitment Marketing experience before becoming a Recruitment Marketer. “During college, I was part of a business fraternity,” explains Delaney. “I helped create and distribute flyers to recruit new members every year. I would encourage anyone who’s looking to start a career in Recruitment Marketing to think if they might have experience they could leverage to open a door for themselves.” Tip #2 – Meet the team and pick their brains “If you work for an organization that has a full Recruitment Marketing team or even one person who manages Recruitment Marketing, see if you can meet with them to ask questions and start learning. Put yourself on their radar so they know you’re interested in what they’re doing. Passion goes a long way, and they may think of you for their next opening!” Tip #3 – Develop your skills and get your feet wet where you are “Some of the key skills Recruitment Marketers need can be developed in a ton of ways,” points out Delaney. “Consider how you can improve your communication skills, as well as how you can gain any marketing experience. If you belong to a club or team, could you manage a social feed for them? Could you help with the website or volunteer to organize an event? These are all great skills and solid experience that can add up to help you evolve into an ideal Recruitment Marketing candidate over time.” Ted Nehrbas is a Talent Brand Marketing Specialist with Thomson Reuters. In his current role, Ted executes on a range of strategies to attract talent to the Thomson Reuters brand, including managing all of the company’s careers-focused social media accounts. Prior to working at Thomson Reuters, Ted was a Recruitment Marketing Specialist with SmashFly. His first real foray into Recruitment Marketing was with a startup called Happie as a Recruitment Marketing Intern in 2015. Ted’s top tips: Tip #1 – Recruiters can also become Recruitment Marketers There are many career paths that can lead to Recruitment Marketing. Hands-on recruiting experience is also excellent to have. “During my internship at Happie, I spent time actively recruiting,” explains Ted. “That recruitment experience provided some of the most valuable insights for my later Recruitment Marketing roles. I learned how candidates think, what their pain points are, and how to sell them on my organization. These are all areas that inform my work today too.” Tip #2 – Grow your own brand and social media following “Get on Twitter, LinkedIn and Instagram, and start being active,” suggests Ted. “The skills you learn that take you from 0 to 300 followers are the same types of skills you’ll use in social media marketing for recruitment purposes. “I’d also recommend getting familiar with free tools like Canva [for graphic design], Crowdfire [for social strategy], and stock photo sites like Picjumbo and Stockvault. These tools will help you produce content marketing assets, like blogs and social posts, which are becoming increasingly valuable for Recruitment Marketing strategy. Content marketing attracts candidates and communicates why they should consider joining your company.” Tip #3 – Remember your own candidate experience when applying for jobs “Consider the first thing that piqued your interest about a company. Note the things that irritated you about the application. If you start to consciously consider your own candidate experience, you’ll come up with tons of great ideas that you can use to get ahead when interviewing or positioning yourself for Recruitment Marketing roles.” The bottom line is that there are many ways to gain experience and become a Recruitment Marketer! People from just about any professional or academic background can be great in Recruitment Marketing if they dedicate time to developing relevant skills in social media and content marketing, networking with people in the industry and finding a mentor, and developing their personal brand. Lastly, thanks to all of our interviewees for their time and tips! We hope the insight is helpful and we’re excited that you’re considering becoming a Recruitment Marketer. This is an exciting new profession and the more amazing talent we have, the more we can Rally forward and positively impact the Talent Acquisition industry!
    资讯
    2018年02月16日
  • 资讯
    连接近200家工厂,服装品类超过27种,依服宝已为企业和团体提供万次服装定制服务 【猎云网(微信:ilieyun)武汉】2月12日报道(文/钱佳信) 互联网时代的快速发展正推动着技术的进步和消费的升级。随着服装行业自身的发展要求,行业内出现了形形色色的“泛定制”类项目,也推动着服装大规模个性化定制的不断发展。 近日,猎云网采访了依服宝创始人左志浩,他认为,从前服装行业是以功能和品牌为主。进入2012年以后,个性化时代来临,客户的需求产生了变化,大家希望通过独一无二来彰显自己的个性,所以服装定制是大势所趋的。 2016年4月,企业及团体服装互联网定制平台依服宝上线。左志浩说,之所以选择团体定制是因为:真正着手来做的时候,发现定制的供应链没有想象得那么成熟。“中国是服装生产大国,甚至可以同时高效生产百万量级的服装。一人一版比较困难,所以权衡之下团体定制是性价比较高的。” 依服宝是一个为企业和团体提供服务的平台型企业,一头连接客户端,另一头连接供应端。一般服务的企业规模在50人到2000人。2017年,依服宝服务的企业达到近800家,一共为各类企业和团体等用户提供超过10000余次服装定制服务。 不同服装品类的起订量是不一样的。左志浩强调,依服宝做的就是上下游供应链的协同,在生产边际成本和个性化定制的需求做好平衡。将近两年,依服宝不断降低服装的起订量门槛,扩充服装的品类和数量。 目前,依服宝涉及商务办公、团建拓展、运动健身、、餐饮服务和零售物流等8个场景,提供T恤、Polo衫、卫衣和西服等超过27个服装的品类。 在供应端方面,依服宝合作有近200家工厂,拥有自己的设计师团队,同时和国内的设计院校和设计师达成合作。“中国的服装市场是多元化的,有些客户对品牌仍然会有要求。所以我们也会和探路者和李宁之类的服装行业品牌公司合作。” 在客户端方面,依服宝有自己的服务体系和模式。面对全国性的大型企业,依服宝采用“总分模式”,会由总部的团队统一服务。而面对大量的中小型企业,依服宝采用城市合伙人的模式,现已涉足近100个城市。左志浩希望2018年会有更多品牌代理商加入,城市合伙人会以省会为中心,辐射到各个地市,数量将达200家。 依服宝的盈利模式有收取供应商的交易佣金及提供供应金融的服务。“从电商商城到定制平台的转身,依服宝是具有连接和包容性的。未来,依服宝不会局限于团体客户服装定制,会深挖服装行业。” 依服宝的核心成员有7人,多来自京东、联想和大唐电信等企业。创始人左志浩是B2B领域的连续创业者,拥有10年世界500强的营销经验。 目前,依服宝正在寻求A轮融资,将主要用于强化供应链能力和产品升级。 项目:依服宝公司:天津依服宝网络科技有限公司官网:www.efubao.com
    资讯
    2018年02月13日
  • 资讯
    领英(LinkedIn)第一位CTO Eric Ly (华裔)开始做区块链 编者按:本文来自微信公众号“硅谷密探”(ID:guigudiyixian)作者:绥蔚; 作为一名越南华裔难民的他,他是如何成为领英(LinkedIn)第一位CTO的? 他有何等魅力,让硅谷人脉最广的顶级投资人Reid Hoffman劝说他共同创办领英? 硅谷连续创业23载,他创办的多家公司被收购。早已财富自由的他,为何年近六旬开始创办区块链技术应用公司? 面对众多风险投资公司抛来的橄榄枝,创业经验丰富的他为何没有像其他创业者一样转行风投界? 他,就是Eric Ly(埃里克•李)。 你可能从未听说过他的名字,但你一定要听听他的故事。 创建领英,他如何“五分钟不到就把自己给卖了” 2002年12月的一天傍晚,在硅谷山景城里的一间民宅内,青年Reid Hoffman正手舞足蹈地给他的朋友们讲述自己的一个创业想法。 原来,两个月前 Hoffman 参与创立的电子支付公司PayPal (支付宝的祖师爷)刚刚以15亿美金的价格被eBay收购。本来准备修整一下写本书的他突然改变主意,想再次创业,成立一个职业领域的社交网站。 要知道,当时正处于互联网泡沫破碎后整个行业的休整期。过去10年中,当几千家互联网公司在硅谷如雨后春笋般涌现时,同时涌现的还有四处跳槽的工程师们。有些工程师甚至直接辞职,自己创立公司。 这种频繁的跳槽导致了一个问题:同事们之间常常一换工作就会失去联系。有时,连公司都不知道自己的员工后来去了哪里工作。 Hoffman相信,要解决这个问题,必须搭建一个平台让人们了解自己身边的同事的职业变换信息。   当时,虽然多家社交网络服务(SNS)公司已经出现,但还没有一个职场专用的社交网络。 为什么不搭建一个职业社交平台?让职场上的人可以随时保持联系? 当天晚上,领英,作为一个还不成熟的项目,就诞生在了Hoffman的家中。 在初始项目团队中,有一位高高瘦瘦的华裔青年。他,就是Eric Ly。 Eric出生于越南。六岁时,他跟随父母以难民身份来到美国。天资聪颖又格外勤奋的他从斯坦福大学毕业后,前往在麻省理工学院著名的MIT Media Lab专攻人工智能与人机语音交互方向的研究,之后又继续回到Stanford攻读博士。 其实,早在加入领英之前,Eric已经创办过两家公司。其中一家网络公司仅仅用了4年时间年利润就达到1000万美金,并在1999年以4000万美金的价格被成功收购。 20年前的四千万,按当时硅谷的平均房价可以买80套房子! 为何Eric会成为Reid Hoffman再次创业时第一个想到的创业伙伴呢? 这又是一段“当年情”种下的因果。在大学期间,同为斯坦福大学Symbolic System(符号系统)专业的Eric与Hoffman就是一对好友。在学习之余,两人还十分喜欢讨论人工智能作为未来科技趋势,并且讨论还常常会升华到高深的哲学领域。 “Deep intellectual level”(深度神交),这是Eric对两人关系的概括。 即使是在二人毕业后,远在英国牛津的Hoffman 和在麻省理工的Eric也没有中断联系,经常互相发邮件询问近况。 回到硅谷分别创业的两人,小聚不断。虽然交杯换盏之际也会半开玩笑地提到以后两人要合伙创业,但是Eric并没有当真。 但是,慧眼识人的Hoffman相信Eric无论人品还是学术、创业背景,都是自己创业伙伴的最佳人选。 于是,Hoffman一封邮件把Eric请到自己家中,又凭借自己的三寸不烂之舌拉他入伙,两人的“基友情”迅速就转变成为了“战友情”。 “Hoffman讲完不到五分钟,我就把自己‘卖’给他了”,Eric笑着回忆。 LinkedIn初创团队,左二就是Eric Ly 就这样,Eric成为了领英的创始CTO,和其他四位创始人开始缔造一个后来市值高达260亿美金的社交网络帝国。 领英创办初期,作为CTO的他“撸起袖子写代码” 右二为Eric(图片来自Eric) 在创办领英的第一年,因为经费紧张,公司规模又小,Eric带领的整个技术团队只有3个工程师。Eric虽然顶着CTO的头衔,但做的都是码农的工作。 “因为工程师太少了,我只能撸起袖子自己写代码。” Eric回忆起公司起步时的情景,仍然历历在目。 从最早的信息发送系统, 到搜索引擎,再到客户档案资料平台,全是他与另外3名工程师一行代码一行代码写出来的。 就这样辛辛苦苦做了6个月,Eric完成了软件的开发,整个团队完成了网站的搭建,领英作为一款职业网络社交产品终于在2003年上线了! 一年后,随着公司规模的逐渐扩大,更多工程师加入了Eric的技术团队,Eric决定创建领英的第一支移动手机应用团队(mobile team)。 在当时,这个想法极为大胆。要知道,在03、04年的时候,手机上网并不常见,智能手机还没有普及。Eric 的想法有多超前?在领英开始研发手机应用的4年后,苹果公司才推出iPhone手机! 但是,Eric通过研究数据发现,手机用户在逐年呈井喷式增长。他敏感地意识到,在不久的将来,手机一定会赶上、甚至取代电脑,成为社交的重要工具。 提前一步布局,Eric带领团队成员经过了大量的摸索、失败、返工后,领英移动手机应用最终上线。这为之后公司在手机移动端的业务的开展打下了坚实的基础。 要用数据说话,更要坚守“初心” “用数据说话”,这是领英创立第一天Eric与整个团队所坚守的座右铭。 如果不是Eric透露,小探根本想不到硅谷第一家成立“数据科学”(Data Science)团队的公司竟然是领英!甚至连“数据科学家”(Data Scientist)这个现在很常见的名称,都是由领英提出的。 虽然现在企业们对于数据的搜集与分析非常重视,但在当时,以庞大的数据库中的数据作为制定商业策略的依据,领英算是先锋了。 Eric带领的数据科学团队当年有多牛? “今天美国白宫的首席数据科学家(Chief Data Scientist) DJ Patil, 当年就是我把他招入领英的。” 虽然技术团队给力,数据分析超前,但是,领英的发展并非一帆风顺。Eric也曾为公司的发展方向而迷惘。 在领英成立时,社交网络平台已经开始逐渐流行。对手们资金实力更加雄厚,消费者注册量更高,媒体报道更频繁。领英的发展举步维艰。 在公司成立的第一年,领英的会员增长率十分缓慢,甚至有的时候一天只有20几个新会员加入。 2004年,Facebook突然异军突起。由于深受青少年追捧,Facebook很快占领了市场的半壁江山。此时的领英到底该何去何从? “大家当时有很多想法:要不要走Facebook相同的道路?把职业社交转换为更吸引年轻人的社交平台?要不要把网站转换成公司软件直接卖给其他公司?赢得短期利益?大家当时有很多争论。但是最后,我们还是坚持了最初的职业社交平台的战略。” Eric对于当年领英所面临的挑战,记忆犹新。 事实证明,他们的坚守是正确的。 2004年,领英用户数达到50万人。 2006年,用户数达到500万人,领英上市。 2016年,微软以26亿美金的价格收购领英。 截止目前为止,全球共有5亿用户使用领英。 前排左5为Eric Ly 小探跟Eric聊到此处,真想代表吃瓜群众说一声:感谢创始者们的坚持,让大家如今找工作省了不少力! 连续创业23载,让科技为社交铺路 创办LinkedIn,其实,只是Eric创业生涯短暂的一瞬。从1995年开始,Eric就已经开始探索如何用科技帮助人们更好地沟通、交流。 1995年,Eric创建了Netmosphere , 一个电子商务交流平台。在这个2B平台上,客户们可以和商家自由沟通,从而选择更适合自己企业的服务项目。 从1995年到1999年,短短四年时间,Eric带领着Netmosphere团队把利润从0做到了年利润1000万美金。1999年10月,互联网公司Critical Path以4千万美金收购了Netmosphere。 仅仅四个月后,Eric又建立了另一家人机交互平台公司Tresidder Networks,通过在移动手机上搭建立一个服务器平台,为客户提供个性化的内容和无线服务。 2002年,Eric创立领英,建立了职业社交网络平台。 然而,2006年,就在LinkedIn正发展迅猛,准备上市的前夕,Eric突然决定离开。这是为什么? “领英产品可以让人与人沟通,但是能不能通过管理人日常的活动也达到沟通的目的呢?我想试试。” 离开自己一手创办的领英的第二天,Eric就着手开发利用人机交互技术帮助人们搜索并管理周边活动的应用软件Presdo Match。这管产品也被业界称为“活动管理软件中的‘领英’。” 如今,不忘初心的Eric,在2017年,面对刚刚发展起来的区块链技术,希望能做些什么去更好的帮助人们交往,就像他以前所创立的所有社交平台那样。 “接触到区块链技术后,我感到非常兴奋。由于白天还要管理自己的公司,我就用夜晚和周末的时间去做大量的研究。” 2017年,Eric创办了区块链技术公司Hub。 作为社交网络平台创业的“老兵”,Eric从以往的经验中发现,对于陌生人的交往,尤其是涉及到雇佣双方的利益交往时,一个中心化的机制可能会出现人为的错误。而信用指数被一个中心机构所掌握,存在一定隐私泄露风险。 而如果以去中心化的区块链为基础,在其上建立Human Trust Protocol (信任协议),将信任与信誉以具体的雇用行为(actions),“信任股份”(Trust Stake), 和结果输出(outcomes)来展示,那么陌生人之间的交易就会变得更加可靠,交易双方的隐私也不会被轻易泄露。 比如,当你打算雇佣一个陌生人作为你的英文家教,你们双方首先都要在公链上给出“信任股份”,也就是代币。当教授课程完毕后,如果你对你的家教很满意,那么你的“信任股份”将会打入他/她的账户;如果不满意,则是家教的“信任股份”打入你的账户。而结果会被记录在双方的信誉档案中。 简言之,就是在公链上建立智能合约(smart contract ),让每一笔交易都被记录,并成为下一笔交易的信任凭证。 虽然公司仍在起步阶段,但目前已有信息平台,物联网,人工智能,无人驾驶等多个社群加入到Hub中。 谈及区块链技术,曾经亲历互联网泡沫时代的Eric,承认当下追捧区块链的情形和当年追捧互联网有很多相似点。但是,并不能因此就否定区块链技术的应用价值。未来的区块链技术的应用,一定会像如今互联网技术应用的这样普遍。 在采访的最后,小探有个小小的疑惑。虽然Eric有过过短暂的兼职风险投资人的经历,也时常收到风投公司抛出橄榄枝希望他去做合伙人,但是为何Eric没有像其他创业者那样转行风投?而还要在创业这条24/7的道路上继续走下去? “哈哈,其实我老婆也很纳闷为啥我一直要每天起早贪黑创业?低三下四问投资人要钱?她甚至有时候还开玩笑地说,要是我早点转行做风险投资,我们现在地球都旅游好几圈了。” 说到创业,Eric觉得很对不起自己的妻子。 “但是她还是非常支持我的。因为她知道我对钱看得没那么重,而创业才是我快乐的源泉。” 1979年,当10岁的Eric跟着姨夫在三藩市的一家公司里第一次看到电脑时,他一定不会知道,多年后,他,一位曾经的难民,却用电脑科技缔造了一个社交帝国,并在科技的最前沿连续创业23载。而精彩的故事,还再继续。
    资讯
    2018年02月12日
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    《2018 HR 人工智能大数据使用调研报告》 大数据和人工智能是否改变了您所在组织的招聘方式? 64%受访者表示同意。 你认为人工智能会取代你的工作吗? 每十位受访者中只有一位认为他们的工作将会被人工智能取代。 78%受访者表示,他们乐于在将来与人工智能,有更加密切的合作。 大数据和人工智能使工作变得更困难的主要原因是什么? 14%受访者表示,人工智能加大了其工作难度,数据过于庞杂令他们不知所措。 组织将人工智能运用于以下哪些方面? 人才搜索  33% 追踪招聘流程  23% 在职培训及发展、背景调查、聘用候选人跟进  10% 大数据和人工智能让您的工作更轻松的主要原因是什么? 专家认为是提供有价值的见解  40% 认为人工智能为其节省了大量时间  34% 团队得以将更多的人力/创意专注于招聘  21% 51%  大数据和人工智能使得他们的工作变轻松 76%受访者认为人工智能已经成为搜寻高素质人才的工具。 数据来源:《光辉睿程2018年 HR 人工智能大数据使用调研报告》 2017年末,光辉睿程对全球范围内800位HR从业人员进行调研
    资讯
    2018年02月11日
  • 资讯
    谷歌母公司Alphabet新任董事会主席:创新需要这三类人 美国时间的2月1日,Google 母公司 Alphabet 在季度财报会议上宣布,任命资深董事约翰·亨尼斯(John Hennessy)为新任董事会主席,取代长期担任这一职务的埃里克·施密特(Eric Schmidt)。 约翰·亨尼斯是谁?小探此前曾经撰文介绍过,亨尼斯从2000年到2016年担任斯坦福大学校长,并于2004年加入Google董事会,并从2007年起就开始担任董事会的首席独立董事。 今天,小探就再来跟大家重温一下这位被网景创始人马克安德森誉为“硅谷教父”大牛的思想,以及斯坦福和谷歌的故事。 斯坦福跟谷歌结缘的故事 硅谷作为全世界创业的中心,是创业者心目中的圣地。斯坦福大学就是硅谷创新不得不提的一个重要驱动力量。 可以说,斯坦福大学为硅谷的形成和崛起奠定了坚实的基础,培养了众多高科技公司的领导者,其中就包括谷歌、惠普、雅虎、特斯拉、Firefox、艺电、Sun、NVIDIA、思科、及eBay等公司的创始人。 我们都知道,谷歌的两位创始人拉里·佩奇(Larry Page) 及谢尔盖·布林(Sergey Brin)都曾就读斯坦福大学。这也是他们在斯坦福读书时发明的。 亨尼斯就曾经讲述过斯坦福跟 Google 的故事。在亨尼斯看来,虽然拉里.佩奇提出的一些研究观点令他在斯坦福导师特里·维诺格拉德(Terry Winograd)摸不着头脑,但是特里还是从里面挑出了网页搜索这个相对最靠谱的方向。 Google 最早其实是对电子数据库里进行检索,Page Rank 算法就是借鉴了学术界里引用(citation)次数的思路,不过在网页上citation变成了超链接。Google 不是第一个搜索引擎,但是 Google 诞生后搜索质量就立马超越了当时的其他搜素引擎。 PageRank 专利最早是由斯坦福大学申请专利,当 Google 成立后,斯坦福大学技术授权办公室同意将 PageRank 专利许可给 Larry Page 及 Sergey Brin,因此Google 可以使用 PageRank 技术直至2011年。 斯坦福大学拥有教授及学生的在校期间的研究成果,但它通常会将这些专利许可给发明者,让他们可以使用。由于 Google 初期并没有足够现金,因此斯坦福大学决定持有 Google 的极小部分股份作为条件,这对双方而言是双赢,后来斯坦福也因此获得上亿美元的回报。 亨尼斯认为,这就是斯坦福大学崛起的一个重要原因:找到最好的人,然后给他们自由,让他们自己做决定。斯坦福大学的教授和学生有着充分的学术自由,虽然斯坦福也会有重点和优先的研究方向,但是不会去规划具体的研究日程和研究细节。 斯坦福的秘密武器 在过去十几年做校长的时间里,约翰·亨尼斯毫无疑问把斯坦福大学变成了最好的学校,是目前为止世界上最伟大的教育家之一。 2011年,时任美国总统奥巴马曾邀请乔布斯、扎克伯格、时任Google CEO Schmidt 等科技行业领袖共进晚餐,亨尼斯是唯一受邀参与的非商业领袖,可见他在硅谷的影响力非同一般。 那么斯坦福大学是如何在硅谷崛起的过程中扮演关键角色的呢?这位斯坦福老校长曾讲了两个关键,第一是斯坦福如何在学校内提倡创新,第二是斯坦福如何将科研成果转化为产品。 那么,斯坦福大学是如何在学校内鼓励创新的? 最关键的是人! 约翰·亨尼斯表示创新需要几类人:有远见的预言者、探索者、无畏的执行者。 有远见的预言者能够看到一项技术可能带来的革命性变化,他们能够从一而终,致力于将新技术的使用门槛降低,通过各种方式将成本降低、把新技术普及。 革命性的技术出来后,大家可能都不清楚应用场景和机会在哪里,探索者就会通过各种尝试将新技术应用于可能的场景。 无畏的执行者则是通过不懈的努力将愿景变成现实。 有远见的预言者的典型例子是吉姆·克拉克(Jim Clark)。吉姆·克拉克是斯坦福大学电机系副教授,他的天才在于他洞察未来发展趋势的才能。一旦捕捉到趋势,就果断地创建公司,并组织一批人才进行开拓。 在看到图形技术特别是 3D 图形技术的巨大潜力后,在 1982 年,克拉克创办了利用软件和硬件加速来显示 3D 图像的公司 SGI,SGI 成为世界领先的好莱坞视觉特效和 3D 图像生产商,成了整个 3D 行业的缔造者。 1993年,在看到图形浏览器的巨大潜力后,克拉克又找到了 Mosaic 的开发者马克·安德森,这是互联网上第一个普及和易于使用的浏览器。后来,克拉克和安德森一起创立了网景通信公司。网景于1996年IPO,克拉克500万美元的投资赚到了20亿美元的收益。 在第二点技术转化时,亨尼斯强调技术转化(transfer technology)其实最重要的是人的转化(transfer people)。 技术是死的,但技术的发明人一定是最懂这项技术的人,知道这项技术的优缺点,而且是最愿意把时间和精力奉献到这项技术上的人。 而且,一项技术出来后距离真正的商业化还有很长一段路,往往需要技术发明人以创业者的心态持续的投入。 亨尼斯也讲到了惠普的故事。当年惠普创办的时候,都没有风险投资,在车库里创业。他们当时建了一栋办公楼叫Redwood Building,  这栋楼建的风格有点像商场。两位创始人心里想的是,如果惠普失败了,就把这栋楼用来开百货商店。 斯坦福大学认为,学校里学生是非常关键的,他们给研究生的经费比教授更多,斯坦福校友是创业的主力,同时斯坦福也持续的给学生投入。 创新浪潮并不连续 亨尼斯认为,创新的浪潮总是一波接一波的到来,而不是连续的。 比如,1940-60年代是电子时代,诞生了惠普等公司,1960-80年代是集成电路(IC)时代,诞生了英特尔、AMD、英伟达等巨头,1975-85年代是微处理器和VLSI时代,诞生了SGI、SUN、MIPS等公司。1985-2000年代则是互联网时代,诞生了Cisco、雅虎、谷歌等巨头。而2015-201X则是社交和移动时代,诞生了Snapchat、Instagram等公司。 而如今是人工智能的时代,人工智能将会带来翻天覆地的变化。可以说,这跟谷歌宣布的“All in AI ”战略有相符合之处。 这是节选自硅谷密探携手长城会创始人、董事长文厨的节目《小邮差看世界》第二期——斯坦福前校长约翰·亨尼斯。更多精彩回放可以看会密探此前文章:独家 | 斯坦福老校长揭密斯坦福如何缔造硅谷传奇?文章里有我们和长城会、第六日创造联合推出的视频,长城会董事长文厨与约翰·亨尼斯进行对话。
    资讯
    2018年02月11日
  • 资讯
    2018年50个最佳工作场所一览 The 50 Best Workplaces for Giving Back in 2018 By FORTUNE EDITORS  February 9, 2018  现今,员工对企业的要求越来越多,而不再仅限于对薪水和身份的需求 - 他们希望自己的工作有正面的影响。但是现在的企业慈善捐款往往只是公关活动。但对于以下这些公司来说,并非如此,这些公司所做的超越了他们的使命,他们捐出现金,贡献专业知识以及大量志愿时间。“财富”合作伙伴Great Place to Work,梳理了成千上万的员工调查,通过员工评选出了在变革创新方面做的最好的企业,汇集出了以下50家美国公司名单。 Increasingly, employees are asking for more from companies than just a paycheck and an ID badge—they want to know their work has a positive impact. But corporate philanthropic contributions these days often seem like little more than PR campaigns. Not so at these companies, which truly go above and beyond in their mission to give back—donating cash, expertise, and lots (and lots) of volunteer hours. Fortune partner Great Place to Work combed through hundreds of thousands of employee surveys to compile the following list of the U.S. companies that workers say are doing the best job at making a difference. Click here to read more about the list, and find out more about how the ranking is compiled here. 1. Salesforce Courtesy of Salesforce Employees say: “Salesforce really cares about giving back to the community. You get additional time off specifically for volunteering, and my manager strongly encourages me to take it, and takes her time herself. I feel like I can trust executives to ‘put their money where their mouth is’ when they make commitments. For example, Marc Benioff himself personally supports a variety of causes, as well as advocating for them publicly.” “Salesforce’s dedication to Volunteer Time Off and other philanthropic initiatives is unlike anything I’ve experienced or even heard about at other companies. It is an important part of our culture from top to bottom.” Read Great Place to Work review here. U.S. headquarters: San Francisco Industry: Information Technology Worldwide employees: 27,070 Total Philanthropic Donations: $177,200,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 2. Bank of America Courtesy of Bank of America Employees say: “Our volunteer efforts are second-to-none. We are encouraged to engage in our community as a way to make our city better. This means discussions about economic mobility, race relations, hunger and literacy, and any other issue that we feel personally inspired to support. Each employee is given two hours a week to volunteer to help spark that process.” “The company is constantly looking for ways to contribute to the community. Recently we had a book drive and donated over 450 books to a local community outreach center.” Read Great Place to Work review here. U.S. headquarters: Charlotte, N.C. Industry: Financial Services & Insurance Worldwide employees: 200,000 Total Philanthropic Donations: $176,173,927 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 3. Cisco Courtesy of Cisco Employees say: “The community service program is outstanding, whether donating funds or time. Five work days annually for giving back to the community is generous. I love reading the stories of how employees have chosen to use their time around the world. The matching gift program is extremely generous, and the funds provided for volunteer hours is so beneficial.” “I love the unique week of time off we get to volunteer in the community.That shows that Cisco is committed to being a part of the community and makes me proud to work here.” Read Great Place to Work review here. U.S. headquarters: San Jose, Calif. Industry: Information Technology Worldwide employees: 72,063 Total Philanthropic Donations: $309,400,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 4. Merck Courtesy of Merck Employees say: “Volunteering with community programs (individually or as part of a group) is both encouraged and supported with financial gift programs to these organizations and time away from work to support the community (for instance the United Way Day of Action). To me, this shows that “Merck gives back” is not just a slogan, but a way of doing business and being a good neighbor and citizen in the local community.” “It’s great that they encourage you to volunteer during work hours. Volunteering gives you the personal satisfaction of knowing that you’re helping out while making you feeling more fulfilled. It makes you a more well-rounded person.” Read Great Place to Work review here. U.S. headquarters: Kenilworth, N.J. Industry: Biotechnology & Pharmaceuticals Worldwide employees: 69,000 Total Philanthropic Donations: $910,600,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 5. Nvidia Photograph by Joshua A. Wise Employees say: “Nvidia is committed to supporting our community and making it a better place to live. Several years ago we opted out of holiday parties and instead spent that money and hundreds/thousands of employee hours to invest in refreshing schools nearby with facelifts, new equipment, sod, murals, new paint. It brings Nvidian’s together for a common good, benefits schools in dire need of an upgrade and is a great team building activity. That is just one example.” “Instead of spending money on a Christmas holiday party, we volunteer and help out the local community in our yearly event called Project Inspire. We team up to tackle things like improving local high school classrooms or enhancing playgrounds.” Read Great Place to Work review here. U.S. headquarters: Santa Clara, Calif. Industry: Information Technology Worldwide employees: 10,771 Total Philanthropic Donations: $8,320,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 6. Deloitte Courtesy of Deloitte Employees say: “Deloitte is committed to its communities in which it does work—especially looking for opportunities to support underprivileged members of the community. Not only do we set aside Impact Day, but we also actively support individuals pursue their passions with local charities.” “Deloitte invests in being a good member of its community, wherever we are. Impact Day, a day of service, is an amazing keystone event, but community service also is supported and encouraged throughout the year.” Read Great Place to Work review here. U.S. headquarters: New York City Industry: Professional Services Worldwide employees: 87,091 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 7. Intuit Courtesy of Intuit Employees say: “There is a sense of community. Whether it is to answer the call of urgent help needed by a local non-profit or to help one of our own, the company is full of great people who rally together to help. For example, an organization that helps homeless teens had their pantry robbed. One of the Intuit employees found out and started an immediate food drive and everyone started contributing. That’s just one example.” “I’m very proud that one of our values is “We Care and Give Back,” this is a genuine value, from the special weeks of service Intuit holds to the fact that we have up to 32 hours a year we can spend on volunteer activities to serve our community.” Read Great Place to Work review here. U.S. headquarters: Mountain View, Calif. Industry: Information Technology Worldwide employees: 8,223 Total Philanthropic Donations: $49,554,024 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 8. AbbVie Courtesy of Abbvie Employees say: “AbbVie lets employees participate in events that benefit the community: Helping a local school set up its renovated library; assisting with cleanup a nearby state park; many other things too. ” “AbbVie goes above and beyond to give back to the communities in which its employees work and live, and encourages employees to participate by volunteering (allowing time off to do so). ” Read Great Place to Work review here. U.S. headquarters: North Chicago Industry: Biotechnology & Pharmaceuticals Worldwide employees: 27,910 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 9. Bill & Melinda Gates Foundation Courtesy of Bill & Melinda Gates Foundation Employees say: “In terms of non-profit philanthropic organizations, the fact that we focus on impact investing sets us apart to some degree. Every dollar that we invest with our partners is scrutinized to ensure that it is directly impacting a root cause of inequity. That makes it easy to see the line between one’s work and the benefit it provides. This feeling that you are providing genuine value to the world community is intensely satisfying.” “We have 3:1 matching gifts for employee charitable donations including a new program to honor employee anniversary milestones at 5, 10, 15, 20, etc. years by giving $5,000+ for employees to donate. ” Read Great Place to Work review here. U.S. headquarters: Seattle Worldwide employees: 1,531 Total Philanthropic Donations: 9,522,950 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 10. Autodesk Courtesy of Autodesk Employees say: “The way this company cares about the community, I’ve never been involved with another company that gives so much back. They offer so many ways for employees to be involved with volunteering, matching donations, even donating money to match volunteer hours. ” “The Autodesk Foundation is unique in my experience, and engages with the community in ways that benefits the community and is consistent with Autodesk’s core strategies—it’s a model for how corporations can and should add value to the community.” Read Great Place to Work review here. U.S. headquarters: San Rafael, Calif. Industry: Information Technology Worldwide employees: 8,794 Total Philanthropic Donations: $20,900,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 11. Dixon Schwabl Courtesy of Dixon Schwabl Employees say: “As someone new to the company, I love seeing how compassionate everyone is. I have yet to come across someone working here that isn’t involved with helping others in our community. I love that, it is so beautiful. I have also seen people band together to help one another during personal strife, without any hesitations. The people here, starting from the very top, are amazing! I am so glad that I am here and a part of this wonderful group of people. ” “Each year we are given one free day of PTO to volunteer in the community. They also organize group volunteer opportunities based on people’s interests quarterly. This has allowed me to get involved in organizations I wouldn’t have had a chance to.” Read Great Place to Work review here. U.S. headquarters: Victor, N.Y. Industry: Advertising & Marketing U.S. employees: 120 Total Philanthropic Donations: $1,600,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 12. NuStar Energy Courtesy of NuStar Employees say: “Nustar also cares about the community and being able to help others, this is very genuine as it comes from the top. They also participate and donate to help others less fortunate. This is an amazing company to work for. ” “The emphasis on giving back to the community is what drew me to NuStar in the first place. There are several opportunities for many different causes at any given time. There is something for everyone!” Read Great Place to Work review here. U.S. headquarters: San Antonio, Texas Industry: Transportation Worldwide employees: 1,684 Total Philanthropic Donations: $9,030,223 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 13. Cadence Courtesy of Cadence Employees say: “Many of us like to volunteer for community services, and the company recently expanded the volunteer time-off program and corporate matching of donations.” “Cadence’s desire to help the community and allow employees to take additional time off to support their local charities demonstrates the company’s desire to give back and allow for good work/life balance. ” Read Great Place to Work review here. U.S. headquarters: San Jose, Calif. Industry: Electronics Worldwide employees: 7,126 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 14. VMware Courtesy of VMware Employees say: “Aside from its ability to adapt and continually make industry changing contributions, this place is so philanthropic and conscious of society and the Earth. I have never felt so much inspiration to give back to my community or to adjust my lifestyle to be less of a strain on the Earth. And the best part is the company rewards you for doing so. I give this credit to our leader, Pat Gelsinger, who truly lives the values he speaks.” “VMWare gives so much back to the community. I’ve been here 4 months and have already done Habitat for Humanity during work hours and at new hire training we did a charity event assisting the homeless in the Bay Area.” Read Great Place to Work review here. U.S. headquarters: Palo Alto, Calif. Industry: Information Technology Worldwide employees: 21,098 Total Philanthropic Donations: $7,456,480 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 15. Patagonia Courtesy of Patagonia Employees say: “Placing value on the environment and humanity above company profits—using the least harmful factories, using the least harmful methods to obtain raw materials for products, endorsing and supporting eco-friendly people & organizations, being a platform for positive social change through communications and rallying on the website and in interviews with the press, encouraging employees to enjoy time in nature and with each other during the workday, providing employees with opportunities to come together to work on community efforts as part of their workday, etc., etc.—carrying out all of these practices and ending up as an extremely successful company creates a very rare and positive example for the world, and it also creates a feeling of pride in me to be working for such a company.” “Environmental activism in every store, opportunities to be involved with grassroots environmental groups. Great support in planning fun and creative events for the community.” Read Great Place to Work review here. U.S. headquarters: Ventura, Calif. Industry: Retail Worldwide employees: 2,120 Total Philanthropic Donations: $10,900,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 16. Ultimate Software Courtesy of Ultimate Software Employees say: “Ultimate also gives back to the community on a regular basis, and invites all employees to join, by giving us paid time off for community service outside our standard PTO. We also have various community service groups that are open to anyone in the company, for a variety of causes.” “We do so many charity events, for example at a recent conference we raised money for a hospice care facility that cared for a former employee who recently passed and as a team building activity we all built 100 bikes for Kids in Distress.” Read Great Place to Work review here. U.S. headquarters: Weston, Fla. Industry: Information Technology Worldwide employees: 3,792 Total Philanthropic Donations: $2,244,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 17. Genentech Courtesy of Genentech Employees say: “Genentech Gives Back is not just a banner but a philosophy to take time to give back locally to our community. I really look forward to the time dedicated to give back to my community and know that this attitude prevails from coast to coast within our Genentech family.” “I love how much Genentech cares about giving back to the community. This is one of the reasons why I am so proud to work here. I know that giving back to the community locally as well as globally is one of the values that Genentech keeps at heart.” Read Great Place to Work review here. U.S. headquarters: South San Francisco Industry: Biotechnology & Pharmaceuticals U.S. employees: 15,064 Offers PTO for Volunteering: No Offers Employee Matching Funds: Yes 18. Roche Diagnostics Courtesy of Roche Employees say: “We are encouraged to attend events such as the Keep Indianapolis Beautiful event and the Roche Open (proceeds go to charity) even though they occur during working hours.” “Roche continually looks for ways to enrich its employees’ lives and positively impact the community. Volunteer opportunities abound and Roche’s strategic giving is impressive. ” Read Great Place to Work review here. U.S. headquarters: Indianapolis, Ind. Industry: Biotechnology & Pharmaceuticals Worldwide employees: 94,000 Total Philanthropic Donations: $8,000,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 19. Texas Health Resources Courtesy of Texas Health Resources Employees say: “One of the reasons Texas Health Resources is a great place to work is because our employees not only care for one another but they also care about the surrounding community. A unique example of this would be the THR Associates Campaign as well as the Employee Community Giving Campaign. Every year THR employees are given the opportunity to participate in the Associates Campaign; which helps fund select programs throughout the THR System. Additionally, employees can donate to local North Texas nonprofit organizations that share THR’s Mission, Vision, and Values during the Employee Community Giving Campaign. ” “THR is a community focused organization, not just when it comes to healthcare, but about serving the community overall. We have FREE shred day and time off to volunteer with any organization we choose and I can’t say enough about that! ” Read Great Place to Work review here. U.S. headquarters: Arlington, Texas Industry: Health Care U.S. employees: 21,686 Total Philanthropic Donations: $871,602,176 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No 20. Elevation Church Courtesy of Elevation Church Employees say: “This organization encourages growth and community with staff gatherings and events to commemorate significant milestones in our church. I have never worked for an organization that cares so much about the wellbeing of their employees and their families like this organization does.” “I love that what we do changes people’s lives and we keep that in front of ourselves constantly. We talk about stories of life change in department meetings, at all-staff meetings and we’re encouraged to share them with any volunteer teams we lead.” Read Great Place to Work review here. U.S. headquarters: Matthews, N.C. Worldwide employees: 5 Total Philanthropic Donations: $5,657,422 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No 21. Kronos Courtesy of Kronos Incorporated Employees say: “Kronos truly cares about giving back to the community. They often sponsor work days at local schools, encourage local volunteering and donate to charities.” “Kronos invests in the community. I love it that the company sponsors it and makes it happen; the company isn’t just giving people a ‘volunteer day’ each year and leaving it to us to figure out how to spend that day.” Read Great Place to Work review here. U.S. headquarters: Lowell, Mass. Industry: Information Technology Worldwide employees: 5,274 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 22. Stryker Courtesy of Stryker Employees say: “Stryker is committed to the community and giving back to a number of organizations. It is great to see the highest level of management volunteering in the community, donating both time and money. I also think the work we do with Operation Smile is amazing and life changing for the patients as well as the volunteers.” “We are encouraged to contribute to making healthcare better as well as making our community better and serving those around us, and we do it as teams and as individuals and certainly more than two days per year in the majority of peoples’ cases!” Read Great Place to Work review here. U.S. headquarters: Kalamazoo, Mich. Industry: Manufacturing & Production Worldwide employees: 28,933 Total Philanthropic Donations: $38,900,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 23. Veterans United Home Loans Courtesy of Veteran United Home Loans Employees say: “The company gives constantly. Much of the focus is on the community and culture here. We have numerous fun events, groups, and opportunities to get involved on a personal level. I am in a Dad’s group and a Bible study every week. I ride with a group of about 100 folks in the MS150 in the fall. Pretty awesome stuff!” “How we give back—we give back to the community through volunteer hours to large donations like no other company I have encountered. We also give back to our employees with an outstanding culture of recognition and fun. It truly is unique. ” Read Great Place to Work review here. U.S. headquarters: Columbia, Mo. Industry: Financial Services & Insurance U.S. employees: 2,419 Total Philanthropic Donations: $9,571,000 Offers PTO for Volunteering: No Offers Employee Matching Funds: Yes 24. Workday Courtesy of Workday Employees say: “Community involvement—there have been numerous times when out and about while wearing a Workday t-shirt that I have been approached about some of the volunteer work I or other workmates have been involved—just random people thanking us…makes you feel good and when they ask about what Workday does it surprises them that a tech company gives back so much ” “Workday offers so many opportunities to volunteer and help the community. I’ve always wanted to do some of these things but always made an excuse. Workday gives you the avenue to do this and encourages it. Working here has made me a better person. ” Read Great Place to Work review here. U.S. headquarters: Pleasanton, Calif. Industry: Information Technology Worldwide employees: 7060 Total Philanthropic Donations: 3424426 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 25. American Transmission Company Courtesy of ATC Employees say: “ATC supports the community. We are given 15 personal days which can be used for sick OR for volunteering! I’ve been here only 2 months and I’ve already participated in one day of volunteering with my team, and have been invited to participate in another. My manager discussed with me before I started that because my children’s school is a 503(c) organization, I can use that time to volunteer for their school. And as if that wasn’t good enough, you can roll those days over if you don’t use them.” “I very much enjoy the volunteer activities that are encouraged. I feel great personally after volunteering. And I very much appreciate the shared experience it allows me to have with the people that I spend most of my time with 5+ days a week.” Read Great Place to Work review here. U.S. headquarters: Waukesha, Wis. Industry: Manufacturing & Production U.S. employees: 659 Total Philanthropic Donations: $737,305 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 26. Voya Financial Courtesy of Voya Financial Employees say: “There is a big emphasis on helping the community as well as our customers. There is month-long giving campaign each year to encourage employees to donate to charities, paid time off is given to participant in volunteer activities, and a big part of our annual review is based on how we have improved the lives of our customers.” “The company culture is very community and volunteer oriented. The commitment from senior management to give back to all the communities we do business in is truly amazing and gives employees a great deal of pride.” Read Great Place to Work review here. U.S. headquarters: New York City Industry: Financial Services & Insurance Worldwide employees: 6,601 Total Philanthropic Donations: $6,680,430 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 27. Crowe Horwath Courtesy of Crowe Horwath Employees say: “Crowe management and employees genuinely care about one another, and this caring internal community transcends into a caring spirit for the external community. Crowe is very involved in community financial and volunteer support—possibly one of the greatest contributors to various organizations in the area!” “I think the atmosphere of giving back to the community sets this company apart. The company goes to great lengths to make sure that each employee has the opportunity to serve their community in any way they can.” Read Great Place to Work review here. U.S. headquarters: Chicago Industry: Professional Services U.S. employees: 3,600 Total Philanthropic Donations: $1,650,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 28. West Monroe Partners Courtesy of West Monroe Partners Employees say: “The Fischer Fellowship sponsors employees for 6 weeks to 6 months to volunteer for meaningful global causes. This program supports a handful of candidates annually, and is a concrete example of West Monroe’s commitment to the people at our firm and the global community we are part of.” “West Monroe Partners provides ample opportunities to give back to the community while rewarding those who do to gain additional PTO. This motivates the employees to be part of the community but in a meaningful way.” Read Great Place to Work review here. U.S. headquarters: Chicago Industry: Professional Services Worldwide employees: 850 Total Philanthropic Donations: $750,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 29. Adobe Systems Courtesy of Adobe Employees say: “There are almost weekly listings of ways that we can, and are encouraged, to contribute back to the community. Ranging from charitable donations to volunteer work to even organizing events of our own. I know that other companies also do this, but I have not seen it so openly on display with regular reminders not only on our intranet but also in the elevators and in weekly company emails. I feel that there is a very sincere fostering of giving back to the community.” “They have always given back to the communities where we operate. They match employee donations up to $10,000 a year. When really bad things happen in the world, they sometimes will match employee donations 2-1. Hard to beat that.” Read Great Place to Work review here. U.S. headquarters: San Jose, Calif. Industry: Information Technology Worldwide employees: 17,373 Total Philanthropic Donations: $37,867,480 Offers PTO for Volunteering: No Offers Employee Matching Funds: Yes 30. Old Navy Courtesy of Old Navy Employees say: “What makes Gap Inc. a great place to work is the emphasis it puts on community. The company strives to give to the community not just financially but also from a hands on approach. There is constantly a community volunteer or outreach program going on. If you volunteer on your own outside of work, the company will match your hours and give a donation to your non-profit for the time you volunteer, which is AMAZING!” “The amount of community service and volunteering that we do as a brand is amazing. From a store level upward the differences we make in our communities is absolutely amazing, and something I am extremely proud of. ” Read Great Place to Work review here. U.S. headquarters: San Francisco Industry: Retail Worldwide employees: 57,115 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 31. Baird Courtesy of Baird Employees say: “Baird not only encourages us to have a positive impact on the community they help facilitate. The provide time to volunteer in the community. They also provide financial resources, through the charitable giving matching program. This is important to me because we a successful company and we should be giving back in as many ways as possible. Through their commitment to community, Baird provides opportunities to every employee no matter what your role may be in the company.” “I love the fact that we have Baird Cares Days and can use them to volunteer in the community. We also have a full week dedicated to giving back to the community. I am also very happy that we have matching contributions for our charitable gifts.” Read Great Place to Work review here. U.S. headquarters: Milwaukee, Wis. Industry: Financial Services & Insurance Worldwide employees: 3,338 Total Philanthropic Donations: $4,332,147 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 32. American Express Courtesy of American Express Employees say: “American Express makes a great effort to have employees feel connect to each other and to the community. We do office wide events such as family movie night as well as volunteer activities as a team/department at least once a quarter. This helps us stay a tight knit group who has more in common that just a job.” “I really appreciate the Serve2gether program. I’ve been active in my community and I’ve applied for a grant ($500) from AXP for the last few years for Keep Taylor Beautiful. $500 is a lot of money for a small non-profit that uses 100% volunteer labor!” Read Great Place to Work review here. U.S. headquarters: New York City Industry: Financial Services & Insurance Worldwide employees: 54,879 Total Philanthropic Donations: $36,000,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 33. Cornerstone OnDemand Courtesy of Cornerstone OnDemand Employees say: “Its dedication to maintaining a strong culture is key for the organization. Even as it grows, things change, but the culture seems to remain the same, which is great! The Foundation is also something that really sticks out about the organization. How we assist others in need like disasteready.org, etc. Just recently our company matched all funds that we, as employees, contributed towards the Hurricane Disasters in Houston, etc. Really cool how we interact with the non-profit community!” “Cornerstone consistently encourages employees to get involved in the community. I was able to participate in SPARK, a mentorship program that pairs us with students in under-served communities to educate them on the benefits staying in school.” Read Great Place to Work review here. U.S. headquarters: Santa Monica, Calif. Industry: Information Technology Worldwide employees: 1,952 Total Philanthropic Donations: $150,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 34. Clif Bar & Company Courtesy of Clif Bar & Company Employees say: “ Having a company that not only has values, but leverages them, celebrates them and keeps them alive in the organization is great. Clif Bar goes one step (or ten steps) further with the Aspirations. They give life to everything we do and serve as a barometer for the success and decision criteria for everything we undertake as a company. Using the aspirations has led us to not only expand our business but to also work to the greater good even without a direct gain for the company; only because it is the right thing to do for the world. For example fighting for the rights of farmers in our supply chain. It could end up costing us more, but it’s the right thing to do for those farmers and humanity as a whole. Never before have I seen a company operate with such a higher purpose.” “There are many opportunities to get involved with things I care about. Community service projects are hosted frequently. I can also donate bars or money (matched up to $2K) to an organization of my choice. I love this! ” Read Great Place to Work review here. U.S. headquarters: Emeryville, Calif. Industry: Manufacturing & Production Worldwide employees: 1,111 Total Philanthropic Donations: $8,916,263 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 35. SAP America Courtesy of SAP Employees say: “SAP does great things for the community and really puts an emphasis on giving back. We have lots of service opportunities internally that make us feel like we are making a difference in the world, not just within our company.” “The company also encourages employees in supporting non-work activities. These are typically charitable or community improvement events. These make the employees feel connected to the community, supportive and proud of SAP in its participation.” Read Great Place to Work review here. U.S. headquarters: Newtown Square, Pa. Industry: Information Technology Worldwide employees: 84,962 Total Philanthropic Donations: $4,350,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 36. Children’s Healthcare of Atlanta Courtesy of Children's Healthcare of Atlanta Employees say: “As an organization, I truly believe that Children’s is mission-driven in all that we do. While I am non-clinical, I am reminded everyday of the important work that we do here. When children have nowhere else to turn, we are their advocates. When families experience the worst-case scenario, we support them. Our nurses, physicians, volunteers, and other staff all care deeply about the children we care for. It is not uncommon for our staff to volunteer their free time at the hospital, because they want to do more for our patients. Children’s may not be perfect, but it is an absolutely incredible organization that is dedicated to making children’s lives better. I am proud to work for Children’s—too many times to count, I’ve been stopped while wearing Children’s-branded clothing, always someone expressing admiration and gratitude for the work we do.” “Children’s is filled with caregivers and volunteers whose efforts provide an overwhelmingly positive atmosphere for patients and parents in their times of greatest weakness. The difference we make in people’s lives is visible on their faces.” Read Great Place to Work review here. U.S. headquarters: Atlanta Industry: Health Care U.S. employees: 9,090 Total Philanthropic Donations: $205,500,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No 37. Capital One Financial Courtesy of Capital One Financial Employees say: “The opportunity to give back to the community in volunteerism is encouraged, even during working hours. There are always several opportunities available, for varying different skill levels, including on-site opportunities. Recently I was able to sign up to assist in the build of the various components needed to construct wheel chair ramps, and I was able to do it onsite, and then go back to my desk & continue my regularly scheduled work. Where else are you able to do that?” “I’m excited about the community efforts Capital One has in the community. I love seeing the company I work for take an interest in my city by investing resources in supporting local interests, like recycling and composting through local farms.” Read Great Place to Work review here. U.S. headquarters: McLean, Va. Industry: Financial Services & Insurance Worldwide employees: 47,148 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 38. PricewaterhouseCoopers Courtesy of PwC Employees say: “PwC cares. They care for us, the team members, as well as the community at large. It feels good to see the way our leadership responds to all of the issues of the nation. This goes for our local leadership also. I look forward to coming to work each morning, so something must be going well.” “PwC is a great place to work because it is a company that invests in you and the community and gives you a lot of diverse opportunities to learn and grow as a professional while making a difference in solving problems.” Read Great Place to Work review here. U.S. headquarters: New York City Industry: Professional Services Worldwide employees: 223,000 Total Philanthropic Donations: $98,296,033 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 39. Synchrony Financial Anthony Collins Photography Employees say: “Synchrony cares about the community and its employees. The company strives to promote others by encouragement and training. I know this from my own personal experience. I started in Customer Service and when the opportunity presented itself to move to Fraud, my manager worked with me to ensure I would be ready to grow. When I was selected for the position, I began to volunteer more and become more active with the community.” “We have lot of volunteering activities, which gives us an opportunity to make a difference in the lives of many underprivileged children. I feel this unique trait makes this a great place to work.” Read Great Place to Work review here. U.S. headquarters: Stamford, Conn. Industry: Financial Services & Insurance U.S. employees: 9,488 Total Philanthropic Donations: $5,190,175 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 40. Novo Nordisk Courtesy of Novo Nordisk Employees say: “The Novo Nordisk Triple Bottom Line is not something management just talks about—everyone is aware of it and is encouraged to do everything to make it happen. Most department meetings involve an activity to give back to the community. There are many opportunities to be involved in giving back.” “I’ve never worked for a company that cared so much about giving back to the community and giving employees time off from work to do that. I’ve participated in more social giving program in the last two years here, than my 20 year career.” Read Great Place to Work review here. U.S. headquarters: Plainsboro, N.J. Industry: Biotechnology & Pharmaceuticals Worldwide employees: 40,522 Total Philanthropic Donations: $9,000,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 41. Cooley Courtesy of Cooley Employees say: “Cooley is special because they truly care about giving back to the community. The Boston office raised $33,718 for the Greater Boston Food Bank as part pf the Legal Food Frenzy competition. With the money Cooley raised, it was enough food to provide approximately 101,154 meals to people in need throughout Massachusetts. Cooley won the ‘Most Raised Overall by a Law Firm’ for a record setting third year in a row.” “There are many opportunities to give back to the community, whether by working with Rebuilding Together, encouraging pro bono work, fundraising for families during Christmas, among many other things!” Read Great Place to Work review here. U.S. headquarters: Palo Alto, Calif. Industry: Professional Services Worldwide employees: 2,055 Total Philanthropic Donations: $37,420,973 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No 42. Edward Jones Courtesy of Edward Jones Employees say: “The company also focuses on giving back to the community, we have two major campaigns for United Way and Arts and Education but help many other organizations throughout St. Louis throughout the year. Edward Jones provides several volunteer projects that associates can help out with during the year and provides one day a year we can volunteer with any organization we want.” “The firm has a HUGE heart and gives back to the community in so many ways: United Way, Junior Achievement, Race for the Cure, LGBT walk, AHA, St Louis Arts, etc. There are many opportunities to get engaged and you are given the time to get involved.” Read Great Place to Work review here. U.S. headquarters: St. Louis Industry: Financial Services & Insurance Worldwide employees: 44,039 Total Philanthropic Donations: $11,200,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No 43. World Wide Technology Courtesy of WWT Employees say: “Every employee is offered and encouraged to take an extra day of paid time off, called a ‘Day of Caring’ to give back to the community in whatever your service passion might be. It is encouraged to take this day with your team to make a stronger impact in the community. This is in addition to the matching charitable contributions from the company.” “One of the big reasons I came to WWT was because of their commitment to community and giving back. This is something I am committed to personally and I enjoy working for a company who shares the same values.” Read Great Place to Work review here. U.S. headquarters: St. Louis Industry: Information Technology Worldwide employees: 4,200 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 44. Ernst & Young Courtesy of EY Employees say: “EY also cares about our Community and gives back. Once a month we have a denim day. We donate $5 to a Non-profit organization (different every month) and get to wear jeans to work that day to represent the organization we donated to. We also have Connect Day every year where EY employees volunteer their time for the day and give back to the community. EY also participates in 5k run/walks and we run the absolute best Take Our Daughters and Sons to Work Day Event every year in April.” “It’s a broader purpose of using what we do as an organization to make the world overall a better place. I believe this purpose unites our people. One specific example is EY Connect Day when everyone spends a day volunteering as a group.” Read Great Place to Work review here. U.S. headquarters: New York City Industry: Professional Services Worldwide employees: 228,041 Total Philanthropic Donations: $55,598,683 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 45. SAS Institute Courtesy of Steve Muir Employees say: “SAS provides us many opportunities to volunteer within the community. I was able to help with meal kits for seniors through the foodbankcenc. I really enjoyed it and can’t wait to help again! We also collect several donations throughout the year for various charities. It feels great to help our community out!” “Our company demonstrates caring for our earth and community. I feel a sense of pride when I see my company name on exhibits at the state art and science museums. I think the education department contributes strongly toward public school curriculums.” Read Great Place to Work review here. U.S. headquarters: Cary, N.C. Industry: Information Technology Worldwide employees: 14,136 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 46. Baptist Health South Florida Courtesy of Baptist Health South Florida Employees say: “To build a cancer program, the hospital created a brand new center and moved physicians, staff, technology, and infrastructure into a place to deliver high quality care. To ensure that care was provided to all members of the community, the hospital partnered with its neighboring children’s hospitals in the community to guarantee that all children who needed treatment at our facility with proton therapy could receive it (without regard for insurance coverage and ability to pay). The hospital provided everything needed to provide multidisciplinary care (pediatric anesthesia, pediatric nurses, pediatric social worker, child life specialist) and whatever it could not provide, it worked with its partners to provide. There is no health care institution who has done so much for our most important patients, our children. This is a truly outstanding place to work.” “There is a great focus on creating an workforce that is engaged and is able to contribute to its community. At the end of the day, our leaders care that we are able to do a good job and provide great care to our patients.” Read Great Place to Work review here. U.S. headquarters: Coral Gables, Fla. Industry: Health Care U.S. employees: 16,210 Total Philanthropic Donations: $301,000,000 Offers PTO for Volunteering: No Offers Employee Matching Funds: Yes 47. Prometheus Real Estate Group Courtesy of Prometheus Real Estate Employees say: “We have amazing benefits, and most of the company leadership is exceptional. We truly care about our local communities and give back, and try to do things differently from the industry.” “There is a great focus on creating an workforce that is engaged and is able to contribute to its community. At the end of the day, our leaders care that we are able to do a good job and provide great care to our patients.” Read Great Place to Work review here. U.S. headquarters: Coral Gables, Fla. Industry: Health Care U.S. employees: 16,210 Total Philanthropic Donations: $301,000,000 Offers PTO for Volunteering: No Offers Employee Matching Funds: Yes 47. Prometheus Real Estate Group Courtesy of Prometheus Real Estate Employees say: “We have amazing benefits, and most of the company leadership is exceptional. We truly care about our local communities and give back, and try to do things differently from the industry.” “I really enjoy working with my fellow Prometheans and enjoy what I do. With the volunteer programs such as Porch and other events, I feel a sense of satisfaction helping those in need.” Read Great Place to Work review here. U.S. headquarters: San Mateo, Calif. Industry: Construction & Real Estate U.S. employees: 504 Total Philanthropic Donations: $128,625 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No 48. Principal Courtesy of Principal Employees say: “I think Principal has an extremely inclusive environment. We have employee resource groups who are always open to new members and want more people to get involved. Principal finds a way to make an imprint in the community with United Way and the Principal Charity Classic, and many other diverse sponsored events (to mention a few).” “Principal will give their employees Paid Time Off to volunteer with their favorite organizations throughout the year. To me, it doesn’t get much better than a company that opts to help you grow as an individual, as a family, and as a community.” Read Great Place to Work review here. U.S. headquarters: Des Moines, Iowa Industry: Financial Services & Insurance Worldwide employees: 14,690 Total Philanthropic Donations: $13,200,000 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 49. American Fidelity Assurance Company Courtesy of American Fidelity Assurance Employees say: “The Oklahoma Blood Institute brings their staff to our office, five times each year, and American Fidelity allows our Colleagues paid time off to donate blood, at work. American Fidelity was recognized this year for our 100th blood drive with OBI. We have five donors who have been donating blood at American Fidelity since 1984. American Fidelity has the longest tenure of blood drives with the Oklahoma Blood Institute within our city. Five donors have donated over 100 times.” “T-shirt days are always popular and our company incorporated a charitable donation with the activity, allowing colleagues to nominate the charities. Blood drives, food drives, and school supply drives are other great ways we help our neighbors.” Read Great Place to Work review here. U.S. headquarters: Oklahoma City, Okla. Industry: Financial Services & Insurance U.S. employees: 1,826 Total Philanthropic Donations: $1,620,643 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: Yes 50. Hunton & Williams Courtesy of Hunton & Williams Employees say: “I have only been working here for 8 months now but I think the dedication to client service and community service and the positive attitudes of everyone here makes this a fantastic place to work . It is a fun environment and people are friendly and approachable and good hearted to the core.” “Hunton is always willing to support employees who want to invest in the community. I felt strongly about supporting the charitable work of a non-profit, and not only did the firm match my contributions, but individual partners gave as well.” Read Great Place to Work review here. U.S. headquarters: Washington, D.C. Industry: Professional Services Worldwide employees: 1,432 Total Philanthropic Donations: $25,988,740 Offers PTO for Volunteering: Yes Offers Employee Matching Funds: No   Methodology Fortune‘s research partner, Great Place to Work, selects the Best Workplaces for Giving Back rankings based on feedback from 386,278 employees at Great Place to Work–Certified organizations. Employees completed Great Place to Work’s anonymous Trust Index survey, answering a detailed questionnaire that includes questions about how proud they are of their impact on the community, the difference they feel they make, and whether their work has special meaning. Results from the survey are highly reliable, having a 95% confidence level and a margin of error of 5% or less. To select the list, Great Place to Work considers organizations’ policies regarding paid time off for volunteering and the extent to which they contribute generously to community and charitable causes through corporate donations and employee fund-matching programs. Final rankings are primarily based on employees’ own feedback on over 50 survey questions, with special emphasis on their connection to the organization’s community impact. Rankings reward organizations where not only the majority of their employees are proud of their community involvement, but these experiences are widely shared within the organization, regardless of who they are or what they do in the organization. Results take into account the complexity of the employee population and performance relative to peers. To learn more about Great Place to Work Certification and be considered for Best Workplaces lists published by Fortune, visit greatplacetowork.com.          
    资讯
    2018年02月10日
  • 资讯
    销售易否认大规模裁员,但CRM市场步履维艰已是事实 来源:拓扑社(微信:tobshe) 文:王艺多、窦悦怡   今天,拓扑社(微信:tobshe)获悉,有媒体曝出,由于2017年销售易回款业绩远未达预期,业绩目标完成情况几近腰斩,销售易撤裁西安研发中心。   同时,销售团队也遭遇到巨大冲击,年前陆续离职的就多达上百人,各大区销售骨干流失率达到60%,包括全国售前总监杨永峰也在离职大潮中告别了老东家。此消息传出后,拓扑社第一时间询问销售易的公关部,对方回复“没有的事”。   众所周知,销售易成立于2011年,是一家融合新型互联网技术的全新一代连接企业内外的客户关系管理软件(CRM) 服务商, 为销售人员提供管理从潜在客户、到销售项目跟进、再到业务分析的全流程服务,帮助企业提升客户满意度,实现可持续的业绩增长。   成立7年来,销售易先后获得了经纬中国、红杉中国、真格基金、真成投资等一线资本的融资,值得一提的是,2017年1月,销售易曾获得腾讯领投,经纬中国、红杉资本中国、真格基金、真成投资的2.8亿元融资。   同时,在2017年里销售易还邀请硅谷众多科学家、技术人才,在产品方面,销售易发布了PaaS行业解决方案发布会、三朵云、AI、BI等产品外。据资深自媒体透露销售易还将发布多语言,多时区,多货币版本。此外,销售易还入选了Gartner销售自动化魔力象限图,成为国内首家入围此报告的创新型企业。   那么,问题来了,在2017年里销售易一路高歌猛进,风光无限,为什么在此时被曝出裁撤研发中心、高层销售骨干年前离职?   其实,从2017年开始,SaaS领域就出现转型、裁员、并购、战略投资等关键词,到了2018年这一现象进一步恶化。   例如,2017年用友收购HR SaaS企业大易;企业文件管理服务商亿方云转型做企业协作平台,2018年初金蝶战略投资纷享销客;前不久理才网创始人陈谏在微信朋友圈表示,理才网要进行人员优化,裁撤建筑、医疗、教育行业业务,估计还有海外业务,聚焦以HR为核心的小生态。   从整个SaaS大环境看,SaaS模式自兴起以来,一直在国内市场保持着增长态势,有关报道显示,国内SaaS市场在2014-2015年经历了短暂的爆发式增长,增速分别高达71.3%和65.4%。   数据显示,预计2017年国内SaaS市场规模将达到168.7亿元,2020年将达到473.4亿元,未来发展空间十分广阔。   由于美国企业的信息化产品使用率高,SaaS市场的发展空间其实来自于传统软件向SaaS的转化。而中国的SaaS市场受到创业企业数量不断增加和企业信息化产品使用率提升的双重利好,发展速度更快。   其次,对于用户来说,SaaS集成模式可能会是一种标配,以便从不同供应商那里精心挑选并组合出一套最符合自身需求的系统。   但是,由于很多业务线部门,有时为了独立完成工作会特意跨过IT部门去进行SaaS产品的应用,这就导致了多个应用实例的出现,但这些实例却又往往不能做到彼此的数据与信息互通,数据打通不了,形成数据孤岛。同时,公司间不断进行的合并与收购也给SaaS开发人员制造了更多的集成挑战。   最后,从销售易本身来说。2017下半年,业界也时有传出销售易内部并不稳定,引进的硅谷大牛过多,导致战略层面领先,但核心执行层不断出走,战略难以落地。   此次的传闻也显示出,销售易委实存在“步子迈的过大”的问题,过于重视外来人才,忽略执行层,导致高层太多,而落地层却存在巨大隐患。   企业服务领域知名的分析师也曾对拓扑君说过,销售易的从产品、战略布局不存在问题,路数很对,如果要遇到问题,就是高层引入外企高管、技术大牛过多,外资化管理方式并不适用于创业型公司,高层思路与执行层处事方法“貌合神离”,不齐心,最终导致团队不齐心,团队很难建设,进而出现问题。   看到销售易的传闻,不由得让我们想到同样曾经风格无限的纷享销客,在2016年之前,纷享销客一路高歌猛进,受到高瓴资本、DCM中国、IDG中国等一线投资机构的青睐,从融资速度来看,纷享销客曾创下一年融资三轮、近两亿美元的惊人速度,也曾在2015年的下半年中烧掉上亿元,在分众传媒旗下的电梯楼宇、户外媒体、客户端等地投放大量广告。   到了2016年,纷享销客激进的TO C式的打法并适用于慢热的TO B领域,纷享多次更名、业务调整、尤其是在2016 年 7 月 E 轮融资后,纷享销客进行了较大规模的裁员,这一事件一直被业界议论。   当时,纷享销客创始人罗旭对内部公开信表示,“我们跑得太快了,甚至有些时候,我们把魂跑丢在了身后。市场的机遇,竞争的格局,自我的驱动等等,我们太急了,我们玩命跑到了行业第一,但用户是否一直在我们心中呢?我们在产品与价值上究竟有没有形成核心竞争力?   在产品能力与体验上,在用户感知与口碑上,在品质营销与客户服务上,有没有成为一家受用户欲罢不能的优秀公司?我们欣喜于月月增长的营销数据,有没有忘记价值创造的初心?这些,需要我们永远拷问自己。”   所以,在2017这一年里纷享销客几乎销声匿迹,甚至外界经常会有这样的声音“纷享销客是不是死了?”、“这家公司还活着吗?”   直到前不久的“蜂蝶恋”,金蝶5000万美元战略投资纷享销客,才把“纷享销客”、“罗旭”拉回了人们的视野。   在战略发布会上,罗旭用“凤凰涅槃,浴火重生”形容自己以及纷享销客,同时,罗旭也坦然承认,纷享销客当时为了配合自身的转型调整,对销售部门实施了大范围调整。而此时的纷享销客的打法不再激进,从产品聚焦擅长领域,团队专注客户服务。   拓扑社认为,SaaS已经过了炒概念、免费or付费、大客户or小客户、资本驱动的使其。就像知名自媒体人人称T客说的那样,原来是资本方驱动的SaaS,如今已是用户驱动的SaaS才是SaaS时代。   从企业信息化发展角度来讲,单纯从技术驱动、资本驱动看SaaS的变化还是太线性化了,以后还有很多驱动力,比如说数字化转型的驱动力、企业和政府上云的驱动力以及现在人工智能的驱动力,特别是自主可控的驱动力,实际上这些驱动力都会对SaaS产生新的变革。   回到事件的开头,先不管销售易裁撤研发中心、裁员、高层离职是否真假,这都给大家带来很好的警示作用。   那就是,只有回归客户价值,聚焦客户价值,深耕客户价值,为用户提供和创造有价值的产品和服务,满足其多元化的业务需求,按部就班,稳妥前行,才是企业服务创业公司必须正视并持续遵循的逻辑,也是SaaS必须遵循的逻辑。
    资讯
    2018年02月09日
  • 资讯
    Salesforce将在五年内在加拿大业务中投资20亿美元 2017年2月8日  ,全球领先的CRM解决方案供应商Salesforce(NYSE:CRM)计划在未来五年内投资20亿美元,为其加拿大业务的增长提供动力。该公司在首相特鲁多今天。 上个月瑞士达沃斯世界经济论坛的对话之后,特鲁多总理将拜访Salesforce,与Salesforce董事长兼首席执行官马克·贝尼奥夫(Marc Benioff)和其他商界领袖就圆桌会议的重要性举行圆桌会议。 作为此次投资的一部分,Salesforce计划增加人员,房地产空间和数据中心容量,以支持其在中国迅速增长的客户群。 Salesforce董事长兼首席执行官Marc Benioff表示:“加拿大是Salesforce最令人兴奋的投资机会之一,我们很高兴能在未来五年投入2B美元来推动未来的增长。作为全球增长速度最快的前五大软件公司,我们期待着建立良好的合作伙伴关系,扩大在加拿大的员工,客户和创新。“ Salesforce是加拿大排名第一的CRM提供商,拥有1300多名本地员工。根据Gartner Inc.最新的全球所有软件市场份额报告,该公司也是该地区三家最大的企业软件供应商中增长最快的一家,基于2016年软件总收入。 包括加拿大航空,赫斯基能源,Loblaws,宏利,Roots,TD银行和TELUS在内的6000多家加拿大公司使用Salesforce,通过销售,服务,市场营销,商业等方式以新的方式与客户联系。 Salesforce生态系统促进加拿大经济增长 IDC的调查显示,到2022年,加拿大的Salesforce及其客户和合作伙伴生态系统将在加拿大创造超过28,000个新的直接就业机会和170亿美元的新业务收入。此外,加拿大人在Trailhead-Salesforce的免费游戏化在线学习平台上获得了超过87,000张徽章,获得了在当今技术驱动的经济环境下取得成功所需的技能,成为Salesforce繁荣生态系统的一部分。 Salesforce承诺回馈加拿大 2018年,加拿大的Salesforce员工也承诺在当地社区义务工作45000小时。2017年,员工在当地非营利组织的志愿服务超过36000小时。Salesforce.org向当地社区捐赠了超过100万美元,包括加拿大国家盲人研究所,安大略省心脏和中风基金会,加拿大MS协会,家具银行和加拿大国家电力公司在内的800多家加拿大非营利组织,免费使用Salesforce或折扣。
    资讯
    2018年02月09日
  • 资讯
    「中体柠檬」从企业端切入员工文体活动,健康关乎消费升级,也关乎企业价值 数据显示,2015年中国经常参加体育锻炼的人数为3.6亿人;2020年计划增长到4.35亿人;2025年计划增长至5亿人;2030年计划增长至5.3亿。2016年至2025年,10年间,中国运动健身人数将以39%的速率增长。随着参与健身人数的增长,中国健身休闲产业规模也将大规模增长,2015年中国健身休闲产业规模达8000亿;2025年计划增长至3万亿。2016年至2025年,10年间,中国产业规模增长率将高达275%。C端市场过于分散,但是C端会在一定条件下存在,那就是企业,于是中体柠檬 CEO 周雅娜 决定以企业为切入点,为企业下的员工提供健身等服务。 中体柠檬 于2014年底以共享高品质健身模式进入体育市场,主要产品是主打C端高端共享健 身品牌“柠檬健身” ,在经历一段时间后,团队发现,纯室内健身渗透率不够,但是具备社交性的大众综合健身领域还是有广泛需求的, 特别是人群比较聚集的企业员工服务领域。直接为企业服务的市场和利润远大于C端市场,于是团队经过2016年的企业服务摸索,在2017年初推出企业用户产品——中体柠檬。 中体柠檬产品分为四块,一个是企业健康生活会,主要是场地卡采集、健身场地的批量预定,中体柠檬联网了全国一千多家五星级酒店健身中心、连锁健身俱乐部、球类运动场馆;二是文体俱乐部,整合企业健身俱乐部及活动,为员工提供日常文体活动、主题活动、健康讲座等,并定期举行大中小型赛事;三是企业文体活动,为企业定制运动会、家庭日、亲子日、相亲会、户外挑战、年会等企业文体活动,从策划、执行到宣传一站式服务;四是企业健身场地管理,为企业健身房定制线上智能管理系统,提供操课、高端私教、小团体活动等。 中体柠檬现在有上百个客户,覆盖30多万员工,以国企、央企、金融及外企四类的500强企业为主。 用户包括中国石油、中国移动、中信国安、工商银行、农业银行、招商银行、中国平安、中国人寿、甲骨文、三星、百度、网易、纷享销客、新浪、四维图新、联想、海康威视、戴姆勒等。这类大型企业支付能力强、重视企业文化和员工健康福利。中体柠檬在2016年突破单月销售过千万,2017年累计营收过亿元。 企业健身服务可以归到企业福利,一般企事业单位,特别是大中型企业,人均年健身及相关文体费用支出在2000-7000元不等。 周雅娜告诉36氪,现在很多创业项目都以国外产业发展为标杆,企业级健身服务是一个很典型的场景,企业健身服务伴随着消费升级、企业员工关怀等“软实力”的增长而增强。中体柠檬实际走B2B2C,万物互联的时代,B端是最好的切入场景,因为B端是重机制、重体验、重交互的载体,最终服务C端人群。中体柠檬从健身切入,帮助建立企业文化,在延伸到针对员工的其它服务就相对容易走闭环。 体育市场是万亿级市场,企业级的市场保守估计在5000亿以上,拿工会数据来讲,国家工会法规定,企业要将全部费用的2%用于员工福利,比如某大型汽车厂一年用于员工体育活动的费用就在1000万元左右。 与中体柠檬构成竞争对手的有各种组织赛事、广告公司、福利公司等,但是企业文体市场是增量市场,会不断伴随消费习惯的升级而改变。目前美国的个人生活消费中,体育消费的占比就超过了20%,企业趋向平台化,B2B2C会是将来的趋势。 中体柠檬团队有87人,创始人&CEO周雅娜是中欧EMBA、南开大学法学学士,创业前任PPTV市场营销&内容运营VP,负责PPTV 2/3业务,曾在搜狐、TOM、酷6等多家互联网公司工作,有丰富的多维度管理和运营经验;联合创始人曹虹蕾负责公司线上产品设计和技术开发,同时也管理公司健身俱乐部业务线,有18年互联网产品技术经验,曾于搜狐、CNNIC等从事研发工作,曾任TOM Group产品技术副总、千橡集团技术总监等职务。 公司在2014年底曾获得数百万元天使轮融资,2015年获得千万元A轮融资,2016年底获得了数千万A+轮融资。 来源:36kr,作者:韩旭
    资讯
    2018年02月09日
  • 资讯
    领先的教育测评技术供应商ATA公司以2亿美金出售全美在线,未来专注高教与K12测评业务 在美国纳斯达克上市的教育测评技术供应商ATA(Nasdaq:ATAI)于2月6日发布公告称,其已与中国测试技术和测试相关服务提供商达成了一项股份购买协议,拟出售其全资子公司“全美在线”(ATA Online)。据悉,“全美在线”依托其丰富实践和管理经验,为企业人力资源选聘提供高效和优化的人力资源选拔综合解决方案,为企业内部人力资源选拔提供全面解决方案。自2017年10月11日起,“全美在线”公司股票也终止了在全国中小企业股份转让系统挂牌。 如果交易成功完成,ATA将不再进行全美在线目前运营的测试开发和交付业务。 根据该公告,此次交易的包含三方买家:鼎晖投资(CDH Investments)、New Beauty Holdings Limited,一家由ATA董事长马肖风控股的公司、四家全美在线管理层成员控制的控股公司。 根据此前的财务报告,全美在线贡献了ATA约98%的收入。根据股份购买协议,买方集团已同意收购由ATA直接或间接持有的ATA Online全部已发行股本权益,交易价格为2亿美元的现金。按ATA于2018年2月5日的ADS收盘价计算,这一交易价格相比ATA市值高出87.4%。 据透露,这笔交易将分为三个阶段,预计于2018年第三季度完成。ATA董事长马肖风将支付两千万美元用于交易的抵押与担保。 2017年8月,ATA董事会组成一个由两名独立董事Alec Tsui及Hope Ni组成的特别委员会,审查和协商与买方集团的交易条款。作为这一过程的一部分,特别委员会与其他潜在买家进行了交易市场检查,其中包括六名潜在战略买家和十名潜在金融买家。在交易过程中,特别委员会将原价1.5亿美元的总价格对价提高到了2亿美元。 除全美在线外,ATA业务的其余部分包括: ·开发K-12教育评估工具和内容的业务; ·南京大学双创项目; ·与清华教育研究院合作的研究项目; ·部分投资公司,包括翼鸥教育、申请方、朗播网等。 公告称,ATA在交易完成后,计划将重点放在K-12和高等教育领域的评估内容和仪器开发业务上。而交易所获资金将被投入于:(1)教育行业潜在的并购目标;(2)在K-12和高等教育领域发展和扩大其保留的业务评估内容和文书发展;(3)支持南京大学和清华大学的项目;(4)向股东派发股息。 来源:人力资源市场观察
    资讯
    2018年02月08日
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