【HR术语】什么是员工终身价值？（What is employee lifetime value？）
什么是员工终身价值（ELTV）？
员工终生价值（ELTV）是组织用来评估团队成员在整个员工生命周期内的财务价值的指标。
与评估客户在整个关系中为企业带来的价值的客户终身价值（CLV）类似，ELTV 侧重于团队成员通过其技能、想法和文化契合所产生的价值。
为什么衡量 ELTV 很重要？
ELTV能让人力资源专业人员深入了解是什么阻碍了员工充分发挥其生产潜力。这种洞察力可以帮助人力资源领导者制定措施，激励团队成员更多地参与工作，从而最大限度地提高团队成员对公司的贡献。
这些举措反过来又会提高团队成员的ELTV。通过衡量这些计划的进展情况，人力资源专业人员可以证明以人为本的投资回报率，从而更容易获得公司利益相关者的支持，并鼓励进一步进行以人为本的投资。
员工终身价值公式
您可以使用下面的公式计算 ELTV：
ELTV =（团队成员的平均年收入）x（团队成员的平均任期）
通过这个公式，您可以基本了解一个人的 ELTV。不过，为了更清楚地了解情况，还需要考虑以下因素：
生产率和绩效。评估专业人员的生产力、绩效以及对公司目标的整体影响。
留住人才。任期越长，往往意味着知识和经验越丰富，对企业的潜在价值越大。
培训和发展成本。考虑团队成员在整个任期内的培训投资。
薪酬和福利。考虑您为个人提供的整体薪酬方案，包括工资、奖金和福利。
对公司文化的贡献。认可个人在塑造和提升公司文化、促进团队合作以及为工作环境做出积极贡献方面的作用。
如何提高 ELTV
您可以通过应对员工生命周期中的主要挑战来提高 ELTV：缩短生产时间和提高员工保留率。
缩短生产时间
在员工生命周期的开始阶段，新员工需要一段时间来熟悉自己的角色，并充分发挥生产力。
通过缩短生产时间，企业可以帮助新员工在更长的时间内创造最大价值。
缩短产出时间的策略包括改进以下方面：
招聘。全面的招聘流程和有吸引力的福利待遇可确保您招聘到具备适当技能、资质和经验的顶尖人才，从而更快地实现全员生产率。
入职前培训。通过有效的入职前培训，新员工可以在开始工作前处理必要的行政事务，从而迅速提高工作效率。
入职培训。清晰高效的入职流程有助于新员工尽快熟悉自己的角色。
实施留用战略
留住员工的策略可以延长员工生命周期中生产力最高的时期，鼓励他们在贵组织工作更长的时间。
挽留战略可包括：
投资于学习和发展。提供技能发展和持续学习的途径，不仅能充实员工队伍，还能提高他们的士气和敬业精神。
营造积极的工作环境。培养重视多样性、包容性和幸福感的工作场所文化。心情愉悦的员工往往能在组织中待得更久，并能更有效地为组织目标做出贡献。
表彰和奖励优秀。无论是通过奖金、晋升还是公开表彰，赞赏都会大大有助于降低员工流失率和提高 ELTV。
HCM如何改善Amdaris的ELTV
Amdaris 是一家软件开发公司，面临着员工队伍迅速扩大的挑战。他们需要一套人力资源系统，帮助他们在整个员工生命周期内实现流程自动化并加以改进。
通过使用 Bob HCM，Amdaris 能够收集准确的数据，并根据增长率、离职率和平均任期等各种关键绩效指标洞察趋势。
通过这些数据，Amdaris 的管理层清楚地了解了他们的员工及其需求。有了Bob，他们能够创建吸引人的入职前和入职流程，帮助缩短新员工的生产时间。
Bob还使他们能够定期从团队成员那里获得反馈，为留住人才的策略提供依据，从而有机会提高 ELTV。
成功的重要衡量标准
衡量ELTV 可以让您深入了解组织的员工以及帮助他们取得成功的因素。这些洞察力可帮助您实施人力资源计划，使公司发生显著变化。
在向公司利益相关者证明新举措或人力资本管理的投资回报率时，ELTV也很有用。
当企业认识到并培养每个员工所带来的价值时，他们就建立了一种培养人才、推动发展并确保长期成功的文化。
以下为文章原文：
What is employee lifetime value (ELTV)?
Employee lifetime value (ELTV) is a metric organizations use to evaluate the financial value of a team member throughout the employee lifecycle.
Similar to customer lifetime value (CLV), which assesses the value a customer brings to a business throughout their entire relationship, ELTV focuses on the value a team member generates through their skills, ideas, and cultural alignment.
Why is it important to measure ELTV?
ELTV gives HR professionals insight into what could be inhibiting their people from reaching their full productive potential. This kind of insight helps HR leaders put initiatives in place that create incentives for team members to engage more with their work, therefore maximizing the contributions of team members to the company.
These initiatives boost team members’ ELTV in turn. By measuring the progress of these programs, HR professionals can demonstrate the ROI of people-focused investments, making it easier to gain buy-in from company stakeholders and encouraging further people-focused investment.
Employee lifetime value formula
You can use the formula below to calculate ELTV:
ELTV = (Average yearly revenue generated of team member) x (Average tenure of team member)
This equation can give you a basic understanding of a person’s ELTV. However, to get a clearer picture, it’s helpful to also consider the following factors:
Productivity and performance. Assessing a professional’s productivity, performance, and overall impact on the company’s goals.
Retention. Longer tenure often implies more knowledge, experience, and potentially greater value for the organization.
Training and development costs. Factoring in the investment made in training a team member throughout their tenure.
Salary and benefits. Considering the total compensation package you provide to the individual, including salary, bonuses, and benefits.
Contribution to company culture. Recognizing a person’s role in shaping and enhancing the company culture, fostering teamwork, and contributing positively to the work environment.
How to improve ELTV
You can improve ELTV by addressing the main challenges of the employee lifecycle: reducing time-to-productivity and increasing the employee retention rate.
Reduce time-to-productivity
At the beginning of the employee lifecycle, it takes time for a new hire to become familiar with their role and reach full productivity.
By reducing time-to-productivity, an organization is helping a new hire produce the most value for a longer period of time.
Strategies to reduce time-to-productivity include improving:
Recruitment. A thorough recruitment process and attractive benefits packages ensure you’re hiring top talent with the right skills, qualifications, and experience to reach full productivity faster.
Preboarding. With effective preboarding, new hires can quickly become productive by taking care of the necessary admin before starting work.
Onboarding. Having a clear and efficient onboarding process helps new hires familiarize themselves with their roles sooner.
Implement retention strategies
Retention strategies extend your people’s period of peak productivity in the employee lifecycle by encouraging them to stay at your organization for a longer period of time.
Retention strategies could include:
Investing in learning and development. Providing avenues for skill development and continuous learning not only enriches your workforce but also boosts their morale and dedication.
Fostering a positive work environment. Cultivate a workplace culture that values diversity, inclusivity, and wellbeing. A happy workforce tends to stay longer and contributes more effectively to the organization’s goals.
Recognizing and rewarding excellence. Whether through bonuses, promotions, or public recognition, appreciation goes a long way toward reducing employee turnover and increasing ELTV.
How an HCM improved Amdaris’ ELTV
Amdaris, a software development company, faced challenges with a rapidly expanding workforce. They needed an HR system that could help them automate and improve processes throughout the employee lifecycle.
By using the Bob HCM, Amdaris was able to gather accurate data that gave them insights into trends based on a wide range of KPIs, such as growth rate, turnover rate, and average tenure.
Through this range of data, Amdaris’ management had a clear understanding of their people and what they needed. With Bob, they were able to create engaging preboarding and onboarding processes that helped reduce time-to-productivity for new hires.
Bob also allowed them to get regular feedback from team members to inform retention strategies—giving them the chance to increase ELTV.
An essential metric for success
Measuring ELTV can give you key insights into your organization’s people and the factors that help them succeed. These insights help you implement HR initiatives that make a significant difference to your company.
ELTV can also prove useful when justifying new initiatives or an HCM’s ROI to company stakeholders.
When organizations recognize and nurture the value each of their people brings to the table, they establish a culture that fosters talent, drives growth, and secures long-term success.
员工终身价值
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