• 绩效奖金
    星巴克在美国推出员工激励新计划:最高1200美元年奖金,全面提升一线员工收入 HRTech概要:星巴克在美国推出全新员工激励计划,一线员工最高可获得1200美元年奖金,并按季度发放。与此同时,公司扩大数字小费渠道(覆盖Mobile Order & Pay、Scan & Pay),并全面升级为周薪发放模式,提升员工收入灵活性。在组织层面,星巴克持续强化内部晋升体系,目标90%管理岗位来自内部,同时新增“门店教练”等角色,优化运营效率。目前其员工平均总薪酬已超过30美元/小时,并投入超过5亿美元用于排班和人手优化。更多全球HR科技资讯,请关注HRTech。 Starbucks近日宣布,将在美国推出一套新的员工激励机制,核心面向门店的一线小时工,也就是其内部所称的 hourly partners。对于HR从业者来说,这并不是一条普通的福利新闻,而是一家全球大型连锁服务企业,正在系统性重构一线员工收入结构、门店运营激励和内部晋升逻辑的典型案例。根据公司公告,这项新计划将建立在其“Back to Starbucks”转型基础之上,目标是让一线员工能够更直接地分享门店经营改善和客户体验提升带来的成果。 这次调整的核心,不是单纯涨薪,而是把收入与门店结果重新绑定 从公告披露的信息来看,Starbucks此次的新机制主要包含四个部分。第一,是新增与门店表现挂钩的季度奖金。Baristas 和 shift supervisors 在门店达到或超出销售、运营和客户服务目标时,每年最高可额外获得1,200美元,按季度发放,即每季度最高300美元。第二,是扩大小费覆盖渠道,原本更多依赖线下支付场景的小费,如今将扩展到 Mobile Order & Pay 和收银台 Scan & Pay 场景。第三,是把美国员工逐步统一调整为 weekly pay,让员工更快拿到收入。第四,是配合新增岗位与内部晋升体系,比如 coffeehouse coach 角色的推进,支持其90%的零售管理岗位由内部晋升完成的目标。 这一整套设计说明,Starbucks并不是在做简单的“加一点钱安抚员工”,而是在重新定义一线岗位的收入逻辑。过去,很多企业的一线岗位收入主要由基础时薪决定,奖金与晋升更多偏向店长或区域管理层。Starbucks这次则把一线员工正式纳入门店经营改善的收益分配中,让 frontline employees 不再只是执行者,而成为门店增长和客户体验改善的直接利益相关者。公司还明确表示,新奖金机制叠加数字小费扩展后,符合条件的员工整体收入有望在现有基础上提升约5%到8%。 为什么这对HR有参考价值 对于HR管理者,尤其是服务业、零售业、餐饮连锁、门店运营、人力共享中心和组织发展相关岗位,这次Starbucks的做法最值得关注的地方,在于它把“员工体验”从抽象概念变成了可以被管理、被量化、也能影响经营结果的制度设计。 很多企业谈员工体验时,容易停留在文化口号、关怀活动或培训课程层面,但一线岗位真正最敏感的,往往仍然是收入确定性、收入弹性、排班公平性、工作强度与成长空间。Starbucks这次新机制之所以有代表性,就在于它不是只在某一个点上做优化,而是同时从奖金、小费、发薪频率和岗位成长四个维度一起调整。换句话说,它不是在修补一个福利点,而是在重构“员工为什么愿意留下来并且更积极服务客户”的底层机制。 这对中国企业尤其有借鉴意义。因为中国很多连锁零售和服务企业也面临类似问题:一线岗位流动性高,年轻员工对单纯时薪吸引不强,门店管理又希望员工能在高峰时段保持服务质量和执行稳定性。在这种背景下,如果薪酬体系仍然只强调固定工资,而没有把经营结果、服务表现和成长空间连起来,那么企业就很难真正提升一线岗位的吸引力和组织黏性。 小费扩展和周薪改革,其实比看上去更重要 表面上看,这次新闻最容易传播的数字是“最高1200美元奖金”,但从HR设计角度看,扩大小费入口和推行周薪,实际意义可能同样大。 首先是小费渠道扩展。随着客户消费行为数字化,越来越多的订单并不通过传统柜台完成。如果企业的小费机制仍然主要依附于线下支付场景,那么员工虽然提供了服务,但客户的认可却不容易转化成实际收入。Starbucks把 Mobile Order & Pay 和 Scan & Pay 纳入小费体系,本质上是在修复数字化消费与一线收入分配之间的断层。这一思路对很多已经在推进数字门店、小程序点单、外卖到店自提等业务模式的企业都有启发。 其次是 weekly pay。很多中国HR在看美国企业时,容易把发薪频率当作一个事务性安排,但在小时工体系里,发薪频率本身就是员工体验的重要组成部分。对于现金流敏感的一线员工而言,更频繁地获得工资,往往意味着更强的财务稳定感和更低的生活焦虑。这种变化未必像“涨薪”那样醒目,但对留任和工作稳定性可能更有持续影响。Starbucks明确表示,这是基于员工反馈做出的调整。对HR来说,这也说明 frontline compensation design 不能只看薪资总额,还要看员工实际拿到钱的节奏和感受。 Starbucks为什么有底气这样做 更值得注意的是,这次激励调整并不是脱离基本盘的单点动作,而是建立在其过去一段时间持续投入之上。根据公告,Starbucks目前给小时工提供的平均总薪酬和福利价值已超过每小时30美元,其中包括综合医疗、股票奖励、大学教育支持和灵活休假,而且这些福利对平均每周工作20小时及以上的兼职员工也开放。与此同时,自“Back to Starbucks”转型启动以来,公司已经额外投入超过5亿美元用于增加工时和扩大排班,以确保高峰时段有更多员工在岗。 这些投入并不是没有反馈。Starbucks披露,美国市场每年收到超过100万份求职申请,员工推荐公司为理想雇主的比例持续提升,门店员工流失率降至行业平均水平的一半左右,接近85%的员工能获得自己偏好的班次和工时,员工通过新的排班应用每周认领约3万个班次。这组数据说明,公司并不是只从理念上重视一线员工,而是在用排班、工时、福利和收入体系共同支撑一线组织稳定性。 对HR的几个直接启发 第一,未来一线员工管理不能只谈“底薪多少”,而要设计“总收入体验”。员工真正感知到的,是底薪、奖金、小费、发薪节奏、班次安排和晋升机会的总和,而不是合同上的一个单一时薪数字。 第二,员工激励不能脱离业务指标单独存在。Starbucks把奖金直接绑定销售、运营和客户服务目标,这意味着HR政策与门店经营模型是联动的。中国不少企业的问题恰恰在于,HR制度是HR自己的制度,运营目标是业务部门自己的目标,两者没有被设计成一个闭环。 第三,一线岗位必须有成长叙事。Starbucks通过 coffeehouse coach 等角色扩展,让一线员工看到从执行岗位走向管理岗位的路径,这对于降低“这只是一个短期过渡工作”的心理预期非常关键。对于中国企业来说,特别是年轻员工占比较高的行业,岗位成长空间已经越来越影响招聘吸引力与留任率。 这不只是Starbucks的内部调整,更代表一类全球服务业组织趋势 从更大的趋势看,这次机制升级也释放出一个明确信号:未来全球服务业和零售业的竞争,不只是品牌、门店数量或数字化工具的竞争,更是一线人效和一线体验的竞争。谁能更好地把 frontline employees 的收入激励、客户服务、门店运营和人才成长打通,谁就更有可能在高频、重执行、强体验的线下场景中构建长期优势。 对于HR用户来说,Starbucks这次调整的真正价值,不在于“美国企业又给员工发钱了”,而在于它展示了一种成熟的组织设计方式:一线员工不是成本尾端,而是经营质量的放大器;激励机制不是福利附属项,而是门店运营系统的一部分;员工体验不是软性概念,而是可以被数字化、被制度化、并最终转化为业务结果的管理变量。
    绩效奖金
    2026年04月03日
  • 绩效奖金
    【HR术语】什么是绩效奖金?(What is a performance-based bonus?) 什么是绩效奖金? 绩效奖金是给予团队成员的额外报酬,作为对达到预先设定的目标和基准的奖励。 领导层通常会在对杰出项目或高质量工作表现进行评估后,用绩效奖金奖励团队。 绩效奖金的类型和示例 每个组织都会制定并遵循自己的政策来奖励出色的工作。最常见的绩效奖金类型包括 现场奖金。当场奖金是一种 “当场 ”决定,是对高绩效的一种补偿。管理者通常从自由支配基金中提取即期奖金,领导层可设定即期奖金的指定发放时间。 佣金奖金。佣金奖金通常用于销售部门,是销售利润的一个预定百分比,通常颁发给团队成员,以表彰他们在确保销售中所发挥的作用。 任务奖金。这是在团队成员实现预定的具体目标后给予的补偿。这些目标可以是整个团队的标准化目标,也可以是根据每个人的技能组合和工作职责制定的个性化目标。 利润分享奖金。如果组织的利润高于预期,他们可能会用利润分享奖金来奖励业绩超出预期的员工。 收益分享奖金。收益分享奖金通常在制造业发放。通常在产品需求量大的季节发放,收益分享奖金支付给帮助提高生产效率和质量的员工。 人力资源领导为什么要关注绩效奖金? 基于公平标准而精心设计的绩效奖金制度可以激励团队成员完成高质量的工作,达到既定目标,并保持积极性和生产力。 绩效奖金还能帮助人力资源领导层实现以下目标: 让团队成员参与并为公司的长远发展感到兴奋 留住优秀员工,提高他们对公司的忠诚度 吸引新的人才加入公司 激励员工发挥潜能 绩效奖金:优点与缺点 虽然绩效奖金是激励员工和奖励出色表现的好方法,但也并非没有挑战。如果企业没有明确的战略来监控绩效奖金的发放频率、范围和对象,那么企业的底线和企业文化都会受到影响。 让我们来看看绩效奖金的优点和挑战。 绩效奖金如何计算? 虽然每家公司都采用自己的模式来计算绩效奖金,但许多组织都选择在员工完成预定目标后,每年按工资的一定比例给予奖励。 如果绩效奖金是按季度、按月,甚至是临时性的发放,那就比较麻烦了,因为奖金总额要在全年中进行分配。 平均绩效奖金是多少? 平均而言,绩效奖金约占年薪的 2.5%-7.5% 左右。 根据 Ceic 的数据,美国的平均年薪为 55,020 美元,因此平均每年的绩效奖金在 1,375.50 美元到 4,126.50 美元之间。抛开全国平均水平不谈,某些职业也能带来不菲的收入。如果你有幸在 2014-2020 年间为巴塞罗那足球俱乐部效力,那么你的合同中就包含了 11,000,000 欧元的奖金,只要你在一个赛季中至少参加了球队一半的比赛。足球生涯失败了,为什么不试试投资或成为商业巨头呢?据报道,特斯拉董事会同意向首席执行官埃隆-马斯克支付550亿美元的10年奖金,相当于1100万块卡地亚手表。 如何确保有效实施绩效奖金? 人力资源领导者可以领导管理者与员工之间的合作,制定绩效奖金标准,有效激励团队,并与公司预算和目标保持一致。人力资源领导者可以结合以下步骤,创建一个动态的绩效奖金系统: 确定标准。人力资源领导者应制定绩效奖金的评估标准,并确保管理人员及其团队对此有所了解。向双方解释标准可为他们提供必要的信息,以便尽最大努力做好本职工作。人力资源部门还可以实施绩效衡量系统,最大限度地挖掘员工潜力,确保客观公正。 培训管理者指导团队。根据 Zippia 于 2022 年发布的研究报告《30 项平均奖金统计》,“总体而言,奖金可使员工在工作场所的参与度提高八倍”。由于管理者在员工敬业度方面发挥着至关重要的作用,因此教育他们成为有效的教练,可以直接提高员工的工作绩效,进而推动公司的发展。 邀请团队参与目标设定。人力资源领导可以邀请团队成员帮助制定可实现的绩效奖金目标。如果员工参与目标制定过程,他们就更有可能更好地把握未来的任务,并有动力完成这些任务。 持续发放绩效奖金。绩效奖金应按照统一的时间表发放。这样,员工就能制定相应的计划,在截止日期前完成任务,增加获得绩效奖金的机会。 让绩效奖金目标与公司目标保持一致。人力资源领导者可以通过整合促进个人和公司成功的目标来增强员工的能力。这能让员工更加投入,知道自己的工作具有意义和重要性。 绩效奖金如何改善公司文化? 绩效奖金制度可以奖励专业人员的成就,并公平、准确地衡量工作绩效,从而给员工带来成就感。他们可以体验到职业成长,从为公司的整体成功做出贡献中获得满足感,并更有可能为公司文化带来积极的能量和良好的态度。 以下为文章原文: What is a performance-based bonus? A performance-based bonus is an extra compensation granted to a team member as a reward for reaching pre-established goals and benchmarks. Leadership often rewards their teams with performance bonuses after evaluating outstanding projects or high-quality work performances. Types and examples of performance bonuses Every organization creates and follows their own policy to reward exceptional work. The most common types of performance bonuses include: Spot bonuses. A spot bonus is an “on the spot” decision, a form of compensation awarded in recognition of high performance. Managers often draw spot bonuses from a discretionary fund and leadership may set designated times for spot bonuses. Commission bonuses. Commonly utilized by sales departments, commission bonuses are a predetermined percentage of sales profit, usually awarded to a team member in recognition for their role in securing a sale. Mission bonus. This is compensation awarded to team members after the achievement of specific, predetermined goals. These goals can be standardized for the whole team or personalized for each individual, based on their skill set and job responsibilities. Profit-sharing bonus. If an organization turns a higher profit than expected, they may reward people who exceeded performance expectations with profit-sharing bonuses. Gain-sharing bonus. Gain-sharing bonuses are commonly awarded in the manufacturing sector. Usually given during seasons where their products are in high demand, gain-sharing bonuses are paid to the people who help improve efficiency and quality of production. Why should HR leaders care about performance bonuses? A well-designed performance bonus system based on fair criteria can stimulate team members to deliver quality work, reach set targets, and maintain motivation and productivity. Performance bonuses can also help HR leadership to: Keep team members engaged in–and excited about–the company’s longevity Retain top performers and drive company loyalty Attract new talent towards the organization Motivate people to achieve their potential Performance bonuses: advantages vs disadvantages While performance bonuses are a great way to motivate your workforce and incentivize exceptional performance, they’re not without challenges. If an organization has no clear strategy in place to monitor the frequency, scope, and recipients of performance bonuses, both their bottom line and company culture can be affected. Let’s consider both the strengths and challenges associated with performance bonuses. How are performance bonuses calculated? While every company adopts its own model to calculate performance bonuses, many organizations choose to reward their people annually with a percentage of their salary, upon the completion of predetermined targets. It gets a little trickier if performance bonuses are paid quarterly, monthly, or even on an ad hoc basis, as the total bonus amount is divided throughout the year. How much is the average performance bonus? On average, performance bonuses amount to around 2.5 percent-7.5 percent of an annual salary. According to Ceic, the average annual salary in the United States was $55,020, making the average annual performance bonuses stand between $1,375.50 and $4,126.50 per year. Forget national averages, certain careers can yield the big bucks. If you were lucky enough to play for FC Barcelona between 2014-2020, your contract included an €11,000,000 bonus for playing at least half of the team’s games during a season. Failing a football career, why not try investment or becoming a business magnate? The Tesla board reportedly agreed to pay CEO Elon Musk a 10-year bonus of $55 billion, the equivalent of 11 million Cartier watches. How can you ensure effective implementation of performance bonuses? HR leaders can lead a collaboration between managers and their people to establish performance bonus criteria that effectively motivate the team and align with the company budget and goals. HR leaders can incorporate these steps to create a dynamic performance bonus system: Define criteria. HR leaders should establish the criteria they’ll be using to assess for performance bonuses, and ensure that managers and their teams understand it. Explaining the criteria to both provides each with the necessary information to do their jobs to the best of their ability. HR can also implement a performance metric-system to maximize employee potential and ensure objectivity and fairness. Train managers to coach their teams. According to Zippia’s 2022 research, 30 average Bonus Statistics, “Overall, bonuses lead to workers being eight times more engaged in the workplace”. Because managers play such a vital role in employee engagement, educating them to become effective coaches can directly enhance employee work performance and in-turn advance the company. Invite teams to take part in target-setting. HR leaders can invite team members to help establish attainable performance bonus goals. There is a higher probability that people will better grasp the tasks ahead of them and have the motivation to accomplish these tasks if they participate in the goal-setting process. Offer performance bonuses consistently. Performance bonuses should be granted according to a consistent timeline. This way, people can plan accordingly to meet deadlines and increase their chances of qualifying for a performance bonus. Align performance bonus goals with company goals. HR leaders can empower their people by integrating goals that promote both individual and company success. This allows their people to feel more engaged, knowing that their work holds meaning and importance. How can performance bonuses improve company culture? A performance bonus system that rewards professionals for their achievements and measures work performance fairly and accurately gives people a sense of accomplishment. They can experience professional growth, satisfaction from contributing toward the overall success of their company, and are more likely to bring positive energy and a good attitude to the company culture.
    绩效奖金
    2024年05月29日