如何为人力分析专业人士创造职业道路-How to create career paths for people analytics professionals文/David Green
根据德勤于2017年11月发布的“高影响力人力分析研究”(High-Impact People Analytics study), 69%的大型机构(10,000多名员工)现在拥有一个“人力分析团队”。
Geetanjali Gamel在旧金山举行的“人民分析与未来工作会议”(People Analytics & Future of Work Conference)上的演讲这个话题。Geetanjali是默克公司劳动力分析的全球领导者。在2017年9月在费城举行的人民分析与未来工作会议上发言。
MERCK & CO.的人力分析团队
问3、德勤(Deloitte)的“高影响力人物分析”(High-Impact People Analytics)研究发现，在创造高级能力方面，最重要的因素是需要创建数据驱动的文化。你在默克公司是如何做到这一点的?
According to Bersin by Deloitte’s High-Impact People Analytics study, which was published in November 2017, 69% of large organisations (10,000+ employees) now have a people analytics team.
It is a surprise then that many organisations overlook the need to develop the careers of their people analytics team. Given the pace of evolution of the field and the high-demand for talent in the space, this is an oversight that needs correction.
As such, it was refreshing that the main focus of Geetanjali Gamel’s presentation earlier this year at the People Analytics & Future of Work Conference in San Francisco (see key learnings here) was on this very topic.
Geetanjali is the global leader of workforce analytics at Merck & Co., Inc. (NYSE: MRK, known as MSD outside the United States and Canada). I caught up with Geetanjali recently to ask how she has created career development paths for her team as well as discuss other related topics in the people analytics field.
Geetanjali Gamel speaking at the People Analytics & Future of Work Conference in Philadelphia in September 2017
WHY PEOPLE ANALYTICS?
1. Hi Geetanjali, please can you introduce yourself, describe your background and explain what attracted you to the people analytics space.
Like many of my colleagues in people analytics, I’ve had a non-linear path to my current role. I am a trained economist and began my career in research at the Federal Reserve Bank of St. Louis studying topics like macroeconomic forecasting, unemployment and inflation. With this foundation in social science methodology and research, I soon transitioned to business forecasting, predictive analysis and scenario-planning to drive customer growth and revenue projections in corporate planning and finance departments in the energy sector. The most intriguing part of my work was in understanding, measuring and predicting human behaviour and its impact on business outcomes such as sales and revenue. So, I was naturally attracted by the opportunity to bring scientific methodology to people data and help shape how an organisation can drive value for its investors along with enhanced experience for its employees. I began by building a predictive analytics function from scratch in HR in my previous role at Mastercard and since 2016 I have led the advanced workforce analytics, consulting and reporting organisation in Merck HR.
THE PEOPLE ANALYTICS TEAM AT MERCK & CO.
2. Please can you describe the size and structure of the workforce analytics team at Merck and how it aligns to the business
Merck’s workforce analytics team (WFA) has 15 members who support 69,000 employees in over 80 markets worldwide through a rich portfolio of people analytics products.
The team consists of three primary pillars; Consulting, Advanced Analytics, and Reporting & Data Visualisation (see Figure 1 below).
Figure 1: The Workforce Analytics team at Merck & Co (Source: Geetanjali Gamel)
Consulting - Each consultant is aligned to one of our business divisions like manufacturing, research, sales, etc. They work closely with leaders to understand and anticipate burning business questions, utilise the right methodology to find the answers; and convert the analyses into actionable insights.
Advanced Analytics - The advanced analytics team is a nimble group of data scientists and specialised professionals who focus mainly on ad hoc projects requiring advanced technical skills and/or initiatives of enterprise level significance. They are organised around business questions and may support several divisions at a time, in contrast to the end-to-end approach that the consultants take with each initiative.
Reporting & Data Visualisation – This team forms the backbone of all the amazing work we are able to do, as well as the internal customer satisfaction we drive. They work directly with internal clients from all parts of the business to ensure that the right people have the right data at the right time.
The three WFA teams work closely with each other to ensure that any synergies between business initiatives are identified and leveraged.
CREATING A DATA-DRIVEN CULTURE
3. The recent Bersin by Deloitte High-Impact People Analytics study found that the single biggest predictor in creating advanced capability is the need to create a data-driven culture. How have you achieved this at Merck particularly with regards to HR Business Partners and the wider HR function?
I agree that culture can be the strongest catalyst or impediment for people analytics. It is also ridiculously difficult to identify and alter, particularly because organisations at any given time tend to be collections of sub-cultures. But there are some patterns of behaviours, decision-making, and incentive-rewards, which distinguish data driven cultures from others. These behaviours can be purposefully incubated through a combination of upskilling, training and mind-set building.
At Merck, we believe that a leading HR function is one where analytics capability is not only for the analytics team, but the whole HR team. This does not imply that every role requires equal depth in analytics, but a new baseline of data interpretation and communication skills is critical to being effective partners to the business. To this end, we started out by democratising data within our HR community by rolling out a cloud based workforce analytics platform. This is helping us drive greater familiarity and reliance on data among our HR users. We have also developed and deployed a capability-building program with modules focused on metric selection, hypothesis testing, data visualisation, recommendation development, and more.
Another channel that we have been leveraging to accelerate a data driven culture in HR has been to engage members of our wider HR community as analytics “Champions”. These superheroes are critical to spreading the adoption of data informed insights, since they live and breathe the daily challenges of their colleagues; and can share relatable examples with their counterparts on how data can unlock value.
Finally, we also have an HR leadership team that is aligned and strong advocates in relaying the message of building data and analytics capability in HR. Needless to say, sponsorship of senior leaders is imperative to the success of a people analytics function.
Sponsorship of senior leaders is imperative to the success of a people analytics function
CREATING CAREER PATHS IN PEOPLE ANALYTICS
4. You are passionate on the need to create career paths for people analytics professionals. Why do you believe this is so important?
I firmly believe that the goal of people analytics is to drive value for the business as well as provide a better experience of work for employees. So naturally, I am equally passionate about building a better work experience for the people who make people analytics possible! I find a sad irony in the fact that the team which enables decision-making on areas like career pathing, succession planning, and talent movement for the larger workforce, is often stuck in a position of having nowhere to grow. From my discussions with many colleagues in this field, I have learned that the typical people analytics team usually tends to have a group of individual contributors (analysts, data scientists, consultants) and a director or senior director level leader. This leaves only one spot for the entire team to aspire to, at least for upward movement.
In addition, most people analytics teams sit within HR and tend to be branded as a highly-specialised “HR-lite” centre of excellence (CoE), which limits the opportunities to move laterally or upward into other HR roles in CoEs or business units. And this reality of being “boxed-in” can be very frustrating for bright, highly-employable individuals.
If you are a leader in people analytics, and if you have had to recently recruit new talent for your team, I would guess you are acutely aware of the gaping chasm between talent demand and supply in this field. In my opinion, an organisation and a leader who can offer development and career growth can be a key differentiator in attracting and retaining the best people analytics talent.
Broadening that vision, if we enabled more fluid movement of people analytics talent, it would add to the diversity of skills, approaches and perspectives to other parts of HR and the business, and would create additional value for the enterprise.
An organisation and a leader who can offer development and career growth can be a key differentiator in attracting and retaining the best people analytics talent
5. What program have you put into place at Merck regarding the career development of the people analytics team?
From the first day of my role at Merck, one of my top priorities was to understand the strengths and aspirations of my team and align their development to meet their career goals. After multiple discussions and numerous iterations on ideas, I arrived at a Capability-Capacity-Connectivity model to power a sustainable development program for our people analytics team. The underlying idea is that if we can build the right capability within the analytics team and its clients; reallocate capacity that is being consumed by suboptimal tasks; and drive connectivity between people analytics teams and other parts of the business; then we can potentially discover and create new career paths and opportunities. But please bear in mind that a key driver of success for such a model is sponsorship from your leaders and partnership with other teams. In our case, we were fortunate to have both. This has empowered us to be inventive and co-create development opportunities for our team.
6. Please can you provide more detail on what comprises each of the Capability, Capacity and Connectivity elements of this approach. What have been the key benefits and learnings from the career development program?
The “3C” approach is built around tackling barriers and creating bridges that promote career development for people analytics teams. At the outset we knew that the team was faced with a high volume of requests needing significant manual effort. (see Figure 2 below):
Figure 2: Challenges in accelerating maturity in people analytics (Source: Geetanjali Gamel)
Since the day-to-day work was time and effort intensive, there was not much room to hone more sophisticated skills or build knowledge sharing relationships with others, leaving the people analytics team stuck in a loop. So, we put careful thought and purpose into adopting the following model.
The first “C”, or capability, had to be addressed at two levels. The first was to empower our broader HR team with the right tools and training to have greater autonomy to perform analyses. We moved to an intuitive analytics platform and organised workshops, office hours, and learning sessions to improve data literacy among our internal HR clients. This type of effort is important to free-up time for the people analytics team to build their own skillset (and path to growth), while also creating a greater awareness in other parts of HR about analytics.
Figure 3: Capability - Level 1: building data, technology and analytics savvy clients (Source: Geetanjali Gamel)
The second area of capability building had a more direct impact on the team. We held a team strategy session where we identified areas that needed focus for internal functional, technical and strategic competency building. These focus areas were carefully selected to create dual impact – provide us with a skill or knowledge we could use immediately in our work; and more importantly, help us practice a new behaviour that would develop us as well-rounded professionals. For example, on the technical side, we organised an in-house R-training curriculum, created and delivered by some of our own colleagues to the rest of the team. This helped us build a technical skill we could immediately put to use to do better work, and also built coaching and confidence skills for those who led the program. Another great example was of an external guest speaker series that we launched, which brought recognition to the team for bringing new insights to the company, and also helped the team gain experience in organising an event successfully end-to-end.
Figure 4: Capability - Level 2: Upskilling the people analytics team (Source: Geetanjali Gamel)
At first, capacity building measures may not sound like a natural fit with developing career paths. But it is impossible to focus on the next steps in one’s career if there is no time to step away from the daily barrage of activity to have a conversation; listen to a webinar; learn about a new project; or simply, chat with colleagues over lunch. As such creating capacity for the team is critical to allow them to develop their skillset to be more widely applicable, as well as to build the networks they need to find new opportunities.
As mentioned before, our journey began with democratising data and providing a range of workforce metrics and even results of our enterprise voice survey in accessible cloud platforms to our HR community. We continue to supplement our efforts to empower our internal clients, and in the process unlock capacity for our team, by forming global communities of practice for analytics. Another effort to scale our analytics delivery and save precious time has been by finding opportunities to utilise process automation on repeatable tasks.
It is impossible to focus on the next steps in one’s career if there is no time to step away from the daily barrage of activity
Despite efforts in building capability and reallocating capacity, there can’t be much career development if there is nowhere to go! This is when the third “C” of connectivity comes into play. In fact, it could just as easily be C for creativity, because we need a great deal of innovative thinking and risk taking to create opportunities where they don’t always exist.
We started with small yet effective steps rather than trying to construct huge, formal programs. Connecting the people analytics team with other HR, data science, technology, and business professionals builds an awareness and appreciation for different types of work on both sides. We leveraged opportunities to co-create part-time assignments with other teams, participate in cross functional events, invite guest speakers to team meetings, and collaborate on projects to expose the team to other areas of analytical work.
Connecting the people analytics team with other HR, data science, technology, and business professionals builds an awareness and appreciation for different types of work on both sides
To create development assignments for the people analytics team we were creative and went with “quasi-experiments”. The first was an opportunity for a team member to take on the role of an HR business partner on a part-time basis for a few, smaller client groups. This gave the individual an opportunity to apply their analytical skillset to the role and get much greater exposure than before to business clients and business issues. Such an experiment has a multiplier effect. Where typically a business partner track is not easily available to a people analytics professional, creating such an opportunity internally can open up a new career path. Moreover, even if the individual does not end up pursuing this new career direction at the end of the experiment, it is still a valuable learning experience for them to be in the shoes of their internal client, i.e., the HR business partner. Finally, it may help to lay the foundation for what I like to call the HRBP 3.0 model.
Where the original HRBP role had a heavy component of operational (and even transactional) work, the HRBP 2.0 model that many companies follow today aims at strategic business partners who enable key business decisions. The HRBP 3.0 model takes it a step further by envisioning an analytical HR business partner, who relies on both data driven insight and business acumen to support their client.
Another “experiment” in creating new career opportunities was a mini-assignment we created for one of our people analytics team members to lead a large, remote team in the service delivery space. This was a completely different line of work from people analytics, and was heavily focused on operational and organisational skills like identifying and escalating issues on short deadlines, supplier relationship management, building relationships with a variety of HR and non HR stakeholders, and leading a service centre team to drive customer satisfaction. Clearly, this would not be a typical career path for a people analytics professional, but that is exactly why we need to be bold and creative with such experiments. This assignment not only exposed the individual to a different type and pace of work, but also gave them an opportunity to bring their analytical skills to the table to significantly elevate the usage and interpretation of transactional data.
While many mature organisations have good-sized people analytics teams, there are still many where the teams are pretty lean. This model may work well for most purposes, but it usually limits the opportunities for team-members to have people management experience. This is not always necessary for upward mobility, but it many cases it is difficult to move upward without some kind of experience of leading a team. Keeping this in mind, we built more depth in our people analytics team, creating enterprise advanced people analytics and data visualisation and reporting sub-teams within the larger group, which are led by two of our team members. Taking a chance on subject matter experts and giving them the opportunity to lead and delegate not only helps to open up doors for them, it also gives them a chance to coach others on their team to be future experts and leaders.
Lastly, we also created a new learning analytics role on our people analytics team which is a step toward building greater synergies between people analytics and learning practices, but also our small contribution in creating a new capability (and career path!) that is still evolving in many organisations.